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The Eye/Comm Blog

Empower Your Marketing With IP Display Targeting

Posted by Summer Gould on Mon, Jun 05, 2017 @ 07:00 AM

San Diego IP Address Targeting

Market to your targeted prospects and customers online today, with IP Display Targeting. When you add IP Display Targeting to your marketing mix you increase the visibility of your offer and the likelihood that your customers and prospects will respond. This works for both B2B and B2C customers.

How does IP Display Targeting work?

  • Match: We will take your list and match it to our proprietary database to append IP addresses. You can target all your contacts or a subset depending on your marketing goals.
  • Find: We can also expand your reach by looking at your list with our data to find people who are just like your customers and prospects. These people are more likely to want and need your product or service.
  • Zone: Another way you can target people is by zone. Zone targeting allows you to spread your message over a targeted area such as a city or county. You can add demographics to your targeting too.
  • Venue: Venue targeting allows you to target specific venues during events to send your messaging. Anyone who connects to the wifi at the location during the specific times you designate will get the message.

Don’t let the opprotunity pass you by for IP Display targeting to increase your response rates. The best part is this can be done quickly and timed to happen after other marketing channels have been delivered. We will help you come up with the ads to display for the most effective approach. Did you know that 80% of your total sales from your marketing come AFTER 8-10 contacts with your customers/prospects? 

Why Use  Multi-Channel Marketing

This is a great way to increase the number of contacts with them and lower the cost of the overall marketing campaign. Reach that 80% of the sales right now!Not sure you want to do this?  Try out a segment of your list by adding IP targeting to them. Track your results and see how it worked for you. Once the results are in we think you will be hooked.

You can even use this as a follow up to a direct mail piece right now and save 5% on your postage with a special USPS promotion through July 31, 2017. Ask us how. (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Marketing