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Social Media Marketing, Done Right

 

San Diego Social Media Marketing

Social media marketing these days is all over the map. I am sure you have seen many things on social media that you wish you had not seen or laughed at because it was done so badly. So how can you make sure that your social media posts do not fall into the two categories above? In the past marketing channels have all been push channels, you send out your marketing message and that is all. Now with social media marketing you are having conversations with people and creating two way communications. This is not a push channel.

  1. First, social media needs to be viewed as a way of getting attention by providing relevant information. This can be done with blog posts, white papers, videos or other forms of information that people can access through you. You become a resource for people and an expert in your field. You want your content to be viewed and shared with others. As time goes by you will build a bigger and bigger following. This will ultimately lead to more business, but it is not a quick process.
  2. Second, social media is a great place to get your customers to give testimonials about how great you are and why others should use you too. Give examples of past success and even current projects you are working on that are interesting. Give people something to talk with you about.

Social media will benefit your company because that is where your prospects and customers are. People trust brands and other people who communicate with them and show a history of good work. By taking part in social media you are able to direct the conversations about you, supply topics and monitor problems in real time. Whether you use social media or not, people are talking about you. Knowing what they are saying is valuable information.

Learn 5 Tips for betterSocial Media Marketing!

The most important thing to remember in social media marketing is to not sell sell sell. You are there to provide information and helpful tips, answer questions and communicate with people. Conversations and customer feedback are the most valuable aspects of social media. You can get real time feedback about a new product or service with social media. Find out what is great and what is not working so well. Then you can show everyone how you will make it better. People love to see that their feedback is being listened to and acted on. There are many instances in which a company makes a product or device change and gives credit to the customer who suggested it. This builds loyalty, trust and ultimately your business.

If you have any questions or comments call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Why Can't I Mail It? - Booklets Via Target Marketing

 

San Diego Direct Mail Marketing

As you know from Part One of "Why Can't I Mail It?" with postcards and Part Two with self-mailers,there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues, here are some things to keep in mind as you are preparing a direct mail campaign.

Now let's look at Booklets. Click the button below to read the article.

San Diego Direct Mail Booklets

 

 

 

 

Direct mail booklets can be a challenge. If you need help with design or have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

How to Choose a Direct Mail List

 

San Diego Direct Mail List

In direct mail the most important thing is the list. Making sure you are sending your message to the right people is key to getting a good response. With that being the case, how can you find a mail list that will work best for you? To target your list you need to know who your customers are, what your message is going to be, and who best fits with your message and your customers. This can be a challenge, the more you know, the better your targeted list is going to be. Here are some list options.

Types of mail lists:

  1. Client/Prospect list: This list is your most valuable list. Make sure to include them in your mailings. When targeting you may need to leave some people out, but always include the ones that qualify for the targeted group.
  2. Purchase list for Businesses: You can select businesses by industry, decision makers, employee size, sales volume, and other attributes.
  3. Purchase list for Consumers: You can select consumers based on demographic, lifestyle, psychographic, and transactional information.
  4. Purchase list of Specialties: Go beyond traditional business and consumer lists, with highly-focused niches such as ailments, life event triggers, new homeowners, state licensed professionals, and many more.
  5. Data Enhancement: When you are not sure of who your customers really are, but you want to find more people like them, there is a process of overlaying your client/prospect list with demographic, consumer behavior, and geographic data. Which you can then take and find lists of people who are just like them.

There are also resident lists but they do not provide much in the way of targeting other than location. These can work well for businesses that are reaching out to consumers in their local area only. However, the more targeted you can get your mail list the better it will perform. There are a lot of choices in lists and how specific you want to get. Generally the more specific you get the more it costs to purchase the list. Each segment is an added cost, but when you choose them carefully, they can more than pay for themselves.

Need more list tips? Check out: Mail List Preparation

If you need help with finding the right people to mail to, call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

 

4 Tips for Integrated Email Marketing

 

San Diego Email Marketing

One of the hardest parts of email marketing is getting your email to stand out in the inbox. What if there was a way to not just get it noticed, but have people looking out for it? That is where integrated email marketing comes in. Creating a campaign with email as the second touch point lifts the open rate of your emails. The great thing about using multiple touch points is that it allows you to convey more information and reinforce what you stated in the first touch point. Let’s look at the best ways to create good integrated campaigns.

  1. Choose your touch points: Start with laying out your plan. Who are you going to send to, what are the best ways to reach them and how will you structure the campaign? In many cases the first touch point is direct mail. This is a great way to start off since you can track mail delivery and then send a triggered email once the direct mail has been rcvd.
  2. Call to action: This is a very important step. You need to make sure that you have a clear call to action not just in your email but in all the touch points. If you send out a campaign that does not have a clear call to action, people will not respond. You must tell people what you want them to do and why they should do it. What’s in it for them by responding to your call to action?
  3. Delivery: Make sure when you are setting up your delivery schedule for each touch point that you consider the time between them. If they arrive too close together they may be seen at the same time and then you lose the benefit of multiple touches. The same goes for too far apart, they can be forgotten between touches. Try to allow a 3 to 5 day lead time between touches in most cases.
  4. Message: For the best results it is important to carry the same message throughout your touch points. Do not jump from point to point or you lose the impact of the multiple touch points. Your messaging needs to be clear, concise and consistent. This does not mean that you use the same words over and over which would be boring and a turn off, what it means is that the message stays the same while you change the wording, method and tone. Don’t be afraid to spice it up between touches and it is fun to add in humor as well.

Remember that you will need to be tracking the responses on not just your email but all your touch points so that you can see what is working and where you need improvement. This is an ongoing process that will lead you to better marketing. Once you have a baseline on each touch point you can create test groups to try out different wording or tone add humor to one and not another, in general just try out new things and see what works for you. Email marketing when done correctly and in conjunction with other touch points can really provide a great response.

Learn 15 Tips for betterEmail Marketing!

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Create Powerful Direct Mail Marketing from Target Marketing Magazine

 

San Diego Direct Mail

Increasing your ROI is the goal for all direct mail marketing. So, how can you create powerful direct mail to drive that improved ROI? You won't believe it is this simple, but just add scent.

Check out the blog post on Target Marketing Magazine's Direct Mail for the Modern Marketer.

Direct Mail Marketing

 

 

  

Direct mail is a great way to reach your prospects and customers and get them to respond. The biggest cost in direct mail is postage. So how can you keep your postage costs down?

Learn 20 Ways To Reduce Postage Costs

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help! 

3 Quick Ways to Get Started With Mobile Marketing

 

San Diego Mobile Marketing

By now you know you need to include mobile into your marketing mix. The beauty of mobile is that it allows people to reach you at anytime and anywhere so you can capture that “spur of the moment buy” or address another need they have immediately. But how can you do that easily? Getting your feet wet a little at a time is not only a cheaper way to start in mobile, but also a good way to see how often your audience engages with you on their mobile device and what they are looking at. If you don’t have a way for people to purchase from you easily on a mobile landing page you are missing out on business. Here are a few tips on how to get started quickly with mobile.

  1. Website: The number one place to start with mobile is your website. The best practice is to have your website be setup with a responsive design. What that means is that no matter what device accesses the website it looks good, from a PC to a mobile phone, the layout responds and arranges itself correctly.
  2. Landing pages: The next step is to create landing pages that are responsive so that when your campaign is ready from direct mail to social media you have landing pages that are ready to go. The landing pages are the key response area since normally all channels drive responses online.
  3. Integrate: Add mobile to your current channels, such as QR codes or augmented reality, to your direct mail or print items. You can then add landing pages that are now mobile ready to your social media and content marketing. Any channel you are currently using can have a mobile component added to it.

By starting off with these 3 ways, you give yourself a way to get your feet wet with mobile marketing without the need of SMS or MMS. For some companies they would not make sense to use anyway and for others it is cost prohibitive at first. So start small, get your website and landing pages mobile ready, then integrate into your other channels. This will give you a chance to gauge how many mobile hits you are getting and in what areas. If you have a lot, then it may be time to consider utilizing more mobile options or increasing the number of mobile responses you offer.

Learn the LatestMobile Marketing Tactics!

If you need help with responsive design for either website or landing pages give us a call. We can help you get the look and feel you need and the mobile presence required of today’s companies. Call us in San Diego at 619-448-6111 or email info@eyecomm.org . We are glad to help!

Direct Mail: Why Can't I Mail It? - Self-Mailers from Target Marketing Magazine

 

San Diego Direct Mail Self-Mailers

 

As you know from part one of "Why Can't I Mail It?" with postcards, there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues, here are some things to keep in mind as you are preparing a direct mail campaign.

Now let's look at Self-Mailers, click below:

Direct Mail Self-Mailers

 

 

 

Self-mailers can be very tricky so make sure you have us check out a pdf of your layout before you print! It is free and very quick.

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

How Can You Get More Out of Your Direct Mail List?

 

San Diego Direct Mail Lists

Everyone knows nowadays that the more information you have on your customers/prospects, the better you can tailor your message. Well, in many cases companies do not have that much information about people. So, what can you do to gather more information? Read more from Target Marketing's blog Direct Mail for the Modern Marketer:

Direct Mail Lists

 

 

If you have any list questions call us in San Diego at 619-448-6111. Or email info@eyecomm.org. We are glad to help!

Social Media Marketing and Direct Mail Marketing Make a Bang

 

San Diego Direct Mail and Social Media

In today’s marketing environment, marketers are looking for good channel combinations. A great one is social media and direct mail. Since social media is such an engagement channel, combining it with direct mail drives a great response. Starting a conversation off with social media leaves the door open for direct mail to get the sale. So how do you link the two? Building anticipation through social media can help spread the word across social channels. Promote your direct mail piece on social media with a “keep a lookout for your postcard in your mail box” or highlighting some offers or coupons they will be getting. Of course use social links on your direct mail and also include them on the landing pages that people are directed to.

Social Media Benefits:

  • Create conversations and buzz about your offer.
  • Gather ideas from your audience on what they prefer, so that you can tailor your offers.
  • Follow up with your audience to gauge the effect of your campaign. This will give you information for future ones as well.

Direct Mail Benefits:

  • Interest was generated prior to the direct mail piece arriving, so that your recipients are on the lookout for it. (This piece will not be lost in the mail box with all the other ads.)
  • When you have the social information on your mailing you can generate more followers to your social sites.
  • Drive people back to social with ways to respond on the mail piece and increase the conversations.

If you can create a game or something fun and really engaging between the direct mail piece and social media you will have a real win on your hands. These don’t have to be crazy expensive game applications, just something simple and fun for people. Scavenger hunts have worked well, by having followers submit pictures of themselves at the locations. Even quick trivia games can be fun. Drive that engagement offline as well as online. Get creative and drive your responses through the roof.

Learn 5 Tips for betterSocial Media Marketing!

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org.
We are glad to help!

5 Things Not To Do In Email Marketing

 

San Diego Email Marketing

These days email marketing can be a real challenge. How do you get in the inbox and get your message read? When done, correctly, email marketing can be very effective. However, when it goes wrong, you can have big problems on your hands. We have put together a small list of things not to do with your email marketing. This is by no means a complete list, but it will get you started down the right path.

Do not Use:

  1. Curse Words: This is a surefire way to get your email into the spam box.
  2. Strange Characters: There is no need to use ^%$#&&#@*... in either the subject line or the body of your email. They will not get your email opened; they will help it get deleted.
  3. All Caps: Using all caps in either the subject line or the email body is not needed. You can highlight one word in all caps to make it stand out but over use of all caps defeats the purpose.
  4. Poorly Edited Copy: Make sure to thoroughly edit your copy in both the subject line and body. It is very important to find all spelling and grammatical errors before you send your email.
  5. Repetitive wording: Using the same words over and over gives the reader a sense that you think they are stupid. Concepts can easily be repeated without over repeating the wording.

All of the above can send you to spam folders or worse get people to remove themselves from your email lists. If you have the opportunity, use a person outside your organization to critique your email marketing. They can help advise you on what they see as well as understand and you can see if your message is getting through. Bad emails hurt your marketing and in some cases get spread across social media creating an even bigger marketing problem. Don’t let a bad email campaign cause you problems.

Learn 15 Tips for betterEmail Marketing!

If you have any questions, call us in San Diego at 619-448-6111 or email info@eyecomm.org.
We are glad to help!

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