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Unique Direct Mail Marketing That Gets Results – Dimensional

 

San Diego Dimensional Mail

As we told you with the post on Pop Up mailers and 3D Glass mailers, direct mail has been around for a long time. Most people know what to expect when they check their mail box. There will be some postcards, envelopes, self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile. You can reach that pile as long as you provide them with something intriguing. What you really want once you are in this pile, is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with Dimensional Mailers:

  • Be the only one in the mail box: When it comes to dimensional mail you will be the only one in the mail box that looks the way you look. There will be no way for the recipient to miss your mailer.

  • Many options: They can be boxes, tubes, bottles or any shape you can think of. For example, you can send someone a message in a bottle they will not be able to resist opening it and reading your message.

  • Memorable: Recipients can’t help but to remember something so unique. In most situations they will show off to others what they received. If you provide them with something that has value to them (this does not have to mean expensive for you), they will keep it.

Dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association's Response Rate Report. When the recipient opens the mailer and to see what is in there, your message will get read and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Some examples are a matchbox car, a small trash can, a coconut, a shoe and so on. There are many items that you can use to go with a play on words to create a great marketing message for you. You can also send samples of your product. People love to get samples in the mail.

Using dimensional mail is also a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use. You can tell them funny stories of people around the office using the items as an opening to get responses.

Learn how Mobile Marketingcan make your Direct Mail better!

If you need help with dimensional mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Mobile Marketing: 6 Mobile Facts You Need To Know

 

San Diego Mobile

You have heard over and over again about making sure you are ready for mobile users. Yet, you still have a website that is not using responsive design and you are losing potential customers. You need to know the mobile facts. Check these out.

6 Facts About Mobile:

  1. 45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)

  2. 31 percent of mobile Internet users mostly go online using cell phones (Pew 2012)

  3. Of mobile searches, 40 percent occur on tablets and 60 percent on smartphones (Icebreaker Consulting)

  4. 81 percent of people prefer mobile for its convenience and speed (Vocus Blog)

  5. 40 percent will click another mobile result if a site’s not mobile friendly (Icebreaker Consulting)

  6. 46 percent of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (Gomez)

These facts should illustrate the need to create mobile friendly websites as well as landing pages. Don’t allow users to choose your competition just because they have a site that is ready for mobile devices. If these facts are not enough for you, try these. A recent Google survey of mobile users found that 72 percent say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs.

Learn the LatestMobile Marketing Tactics!

 

Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site. The time is now! Get your website and landing pages mobile friendly. Responsive design is the best way to accomplish this. It allows for the resizing of your content based on the size of the screen of the device using it. From PC, to tablet, to phone, your website will look great on all of them.

If you need help call us in San Diego at 619-448-6111. We are glad to help!

Unique Direct Mail Marketing That Gets Results – 3D Glasses

 

San Diego Direct Mail

As we told you with the post on Pop Up Mailers, direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile. You can reach that pile as long as you provide them with something intriguing. What you really want once you are in this pile, is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with 3D Glass Mailers:

  • Catch Attention Quick: With 3D Glasses your mail piece is interactive and fun. In a focus group, all potential recipients said they would put on the glasses and read the piece.

  • Spread the Word: Not only do your recipients read and enjoy your piece, but then they save the direct mail piece and show it to family, friends or associates.

  • Have Fun: Create a fun experience for your recipients. Use cartoons, games or other fun themes to show them what a great company you are as well as how you can help them. Remember, it’s all about them.

  • Get Creative: Think of ways to create great 3D experiences and maybe make it into a series. Get recipients looking forward to the next instalment and continue to drive interest in your company.

When the recipient opens the mailer and puts on the 3D glasses to read your message, you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Why not make the 3D something useful so that they keep it around for a long time. You can also incorporate the 3D into your emails and landing pages as well to continue to generate interest.

Using 3D can also be a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use. You can tell them funny stories of people around the office using the glasses as an opening to get responses.

Learn how Mobile Marketingcan make your Direct Mail better!

If you need help with pop up mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

How Can Your Social Media Marketing Go Wrong?

 

San Diego Social Media Marketing

Oh let us count the ways that social media marketing has gone wrong! Ok, we really won’t do that because there are just too many. In the social media sphere there are a few things to keep in mind in order to stay away from some really big mistakes. You can’t mitigate all the possibilities, but we can provide you with ways to avoid some of them.

Here are 5 tips to keep your social media marketing on track:

  • Disasters: Do not try to use a disaster to promote your product or service as this is guaranteed to get people angry. It is OK to acknowledge the event and hope that everyone is safe, or even help with fundraising, but this is not an opportunity to sell your services. Honestly trying to help people is a great way to humanize your brand, but you can’t have an alternate agenda.
  • Who can post: This is very important. Be very specific and clear with the people who are authorized to post for your company and let them know what your expectations are. Think carefully about whom you let post for you and have a way to keep their personal posts separate from your account so that they do not accidentally post to the wrong account.
  • Do not use unrelated events: Look, just because a holiday is coming up, it does not mean that it is in any way relevant to your brand or messaging. Stay with the theme of your brand and do not fall into the cheesy trap that so many have. Unless it is a perfect match, just don’t do it.
  • Think about the platforms: You can’t post the same message to all of your platforms. If you do, you are going to screw up at some point. Each platform has its own requirements, the most obvious is Twitter. You only have a few characters to get your tweet out. Make sure you do not cut off your message.
  • Apologize: We all make mistakes from time to time. Admit it, apologize and get back on track. Ignoring or denying any mistake only adds fuel to the fire and can quickly get out of control. Be open, honest and heartfelt in your responses.

Social media is a fast moving target. You need to stay up with it and make sure you are a part of the conversations. Don’t let the errors scare you away. There are more positive interactions that come from social media than negative ones. With true and authentic engagement, you can create a great social media presence for your company. Don’t be a robot; provide your brand with humanity. That is what people are looking for on social media.

Learn 5 Tips for betterSocial Media Marketing!

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org.
We are glad to help!

Unique Direct Mail Marketing That Gets Results – Pop Ups

 

San Diego Direct Mail

Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the let’s look at this pile. You can reach that pile as long as you provide them with an intriguing call to action. What you really want is once you are in this pile is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with Pop Up Mailers:

  • According to a Direct Marketing Association Response Rate Report, dimensional mail averaged the highest response rate of any direct response medium, the average response rate was 2.3 percent and the highest response rates were 8.3 percent.
  • Dimensional mail such as pop up mailers, keep recipients interest longer so your marketing message sinks in and leaves a positive and long lasting impression.
  • The interactive nature of pop up mailers provides a unique experience for recipients. There is a real cool factor that drives them to share the mailer with others and therefore spread your message farther.
  • Imagine how creative you can get with a pop up. There are a ton of options or you can create your own to fit your needs.

When the recipient opens the mailer and out pops a box, or other fun shape the full sensory experience is ignited, curiosity is sparked and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Why not make the pop out something useful so that they keep it around for a long time. This can also be a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use.

If you need help with pop up mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

5 Tips To Get Your Email Marketing Into The Inbox

 

San Diego Email Marketing

Email marketing is a great follow up and client retention marketing channel. With CANSPAM in the US and the new Canadian laws, sending email to people who you don’t know can really cost you money. Most marketers are savvy enough with their email marketing these days to stay away from that pitfall, but are you keeping up with inbox filters? Are your messages getting through in order to be read? This can be a real problem. We have put together a check list to make it easier for you to create email that gets through the filters and gets read.

Get into the Inbox:

  1. Create a good email list: This means removing people that have not opened your emails, gathering new names from opt-in sign-ups only. It’s better to have a smaller list of good people who want and respond to your messages than a bunch of people that may mark you as spam.
  2. Add to contact list: Ask your subscribers to add you to their address book or contact list. This gives you a white list status with them and assures you that your email will arrive in their inbox.
  3. Create an easy unsubscribe: A large prominent unsubscribe button will help keep your list current and keep people from just pushing the spam button to get rid of your email. The more spam complaints you get, the worse your ranking gets and that means your emails will not get delivered.
  4. Keep your subject line short: Be concise, compelling and brief in your subject line, use at least 6 words. A long subject line will be seen as spam.
  5. Create wanted emails: Do not send too many emails and make sure that the content is relevant to the recipient. You can segment your list to make sure that you send the right offers to the right people. This will keep recipients engaged with your emails and not marking them as spam.

End up in Junk:

  1. Purchasing email lists: this is the fastest way to get blacklisted and have all your email seen as spam. Don’t do it!
  2. Using special characters or all caps in the subject line: This is commonly seen as spam when the subject line contains special  characters like *^ or so on. The shouty capitals are routinely seen as spam. Regular text easily able to convey your message, no need to shout.
  3. Using red fonts: Do not use the color red. This is another way to be seen as spam. Pick other colors such as orange to draw attention without being seen as spam.
  4. Spam wording: Keep spam words out of your subject line as well as your body copy. Free is not a good word to use. Spend some time to create a well written email and then test it with a free analyzer on the web to make sure you are not going to be flagged as spam.
  5. Too many images: Keep your image use to a minimum and do not use one big image for your whole email. These can be classified as spam. Combing copy and images will give you a better result.

Too many times we are too busy to take the time to write a really good email. We think that as long as we get it out there quickly we will get the responses we want. In reality, we are doing damage to our email reputation. Taking the extra time to write and design a compelling email will not only provide you with better responses, but will keep you in the inbox instead of the junk folder.

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Direct Mail: Why Can't I Mail It? - Flats via Target Marketing

 

San Diego Direct Mail

As you know from part one (postcards), two (self-mailers) and three (booklets) of "Why Can't I Mail It?," there are many times a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues, here are some things to keep in mind as you are preparing a direct mail campaign.
 
Finally, let's look at flats by clicking the link below:

Direct Mail Flats

 

 

 

 

Would you like to learn some tricks to save money on postage?

Learn 20 Ways To Reduce Postage Costs

 

 

There can be many confusing requirements for direct mail. Don't let all of the post office requirements hold you back from using direct mail. If you have any questions call us in San Diego at 619-448-6111. We are glad to help!

Mobile Marketing: It’s Beyond Text Messaging

 

San Diego Mobile Marketing

Are you using Mobile Marketing? Even if you think you are not, you are. Mobile marketing is not just text messaging. It’s creating a mobile presence for your brand. Think of all the ways your marketing compels people to respond and then consider how it looks when they use a mobile device. Your customers and prospects are visiting your website from tablets and mobile phones. Is your website using responsive design? Responsive design allows your website to adjust to the device that is viewing it, so no matter what size the screen your website looks good. If your website is not set up correctly, prospects/customers will move on to the next site that is.

Where to add mobile:

  1. Website: This is your number one priority. Get your website using responsive design as soon as possible. You want to project your best to everyone who visits you. This is not a big investment and well worth the effort.
  2. Landing pages: Every landing page you create needs to have mobile in mind. Responsive design is required with landing pages so that people can easily respond on the device they are using.
  3. Email: Most people check their email from a mobile device. Make sure when you are designing it that your messaging looks good for mobile.
  4. Direct Mail: Use augmented reality(AR), near field communication(NFC), QR codes, or PURL’s to add mobile to your physical piece and drive online engagement.

Mobile is so much more than text messaging. It is the gateway to your online brand. Enhance your prospect/customer engagement by providing them an easy way to respond to you, look for information and share with others. The return on your investment will be worth it. Mobile users are growing every day, so you are losing key prospects/customers each day that your site does not make it easy for them to interact on mobile devices.

Learn how Mobile Marketingcan make your Direct Mail better!

If you need any help with mobile design let us know. Questions? Comments? Call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are gald to help!

Social Media Marketing, Done Right

 

San Diego Social Media Marketing

Social media marketing these days is all over the map. I am sure you have seen many things on social media that you wish you had not seen or laughed at because it was done so badly. So how can you make sure that your social media posts do not fall into the two categories above? In the past marketing channels have all been push channels, you send out your marketing message and that is all. Now with social media marketing you are having conversations with people and creating two way communications. This is not a push channel.

  1. First, social media needs to be viewed as a way of getting attention by providing relevant information. This can be done with blog posts, white papers, videos or other forms of information that people can access through you. You become a resource for people and an expert in your field. You want your content to be viewed and shared with others. As time goes by you will build a bigger and bigger following. This will ultimately lead to more business, but it is not a quick process.
  2. Second, social media is a great place to get your customers to give testimonials about how great you are and why others should use you too. Give examples of past success and even current projects you are working on that are interesting. Give people something to talk with you about.

Social media will benefit your company because that is where your prospects and customers are. People trust brands and other people who communicate with them and show a history of good work. By taking part in social media you are able to direct the conversations about you, supply topics and monitor problems in real time. Whether you use social media or not, people are talking about you. Knowing what they are saying is valuable information.

Learn 5 Tips for betterSocial Media Marketing!

The most important thing to remember in social media marketing is to not sell sell sell. You are there to provide information and helpful tips, answer questions and communicate with people. Conversations and customer feedback are the most valuable aspects of social media. You can get real time feedback about a new product or service with social media. Find out what is great and what is not working so well. Then you can show everyone how you will make it better. People love to see that their feedback is being listened to and acted on. There are many instances in which a company makes a product or device change and gives credit to the customer who suggested it. This builds loyalty, trust and ultimately your business.

If you have any questions or comments call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Why Can't I Mail It? - Booklets Via Target Marketing

 

San Diego Direct Mail Marketing

As you know from Part One of "Why Can't I Mail It?" with postcards and Part Two with self-mailers,there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues, here are some things to keep in mind as you are preparing a direct mail campaign.

Now let's look at Booklets. Click the button below to read the article.

San Diego Direct Mail Booklets

 

 

 

 

Direct mail booklets can be a challenge. If you need help with design or have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

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