InFocus Newsletter Archive
Winter 2012
Special points of interest: Postage Rates 2012, New Self-mailer Design Changes, Consumers Prefer Direct Mail.
Fall 2011
Special points of interest: Postage Rates 2012, Social Media & Direct Mail, Postal Reform.
Summer 2011
Special points of interest: USPS Summer Sale!, Direct Mail Drives Online Sales, The Most Common Mail Mistakes, Email Marketing.
Spring 2011
Special points of interest: Spice up your Direct Mail, use QR Codes!, The Most Common Mail Mistakes that Cost You Money!, Content Marketing, Power Target Your List.
Winter 2011
Special points of interest: Direct Mail Scores High With Fundraisers, New Business Reply Mail Requirements, Mail Switching To Intelligent Mail Barcodes.
Fall 2010
Special points of interest: Secrets to More Response From Your Mail, Direct Mail Helps Nonprofits, Print Effective for Small Business.
Summer 2010
Special points of interest: Social Media Needs, Best Mail Piece Design, Postage Rate Increase, Most Common Mail Mistakes.
Spring 2010
Special points of interest: Social Media, Postal Service 5 Day Delivery, Lapsed Donors.
Winter 2010
Special points of interest: Avoid Move Update Penalties, Execs say Direct Marketing Has Greatest Impact on Company/Brand Success, Print mail is opened and viewed more than electronic mail, Eye/Comm now offers Email Marketing.
Fall 2009
Special points of interest: No Postage Increase 2010, The Truth About Advertising Mail and Landfills, Going Green, Email Marketing.
Summer 2009
Special points of interest: New Size and Tabbing Requirements, Reduced Advertising During Recession Negatively Impacts Customer Perception, Reasons that Compel Consumers to Open their Direct Mail, Your Questions Answered.
Spring 2009
Special points of interest: New Postage Rates, Move Update Changes, Flat Size Address Placement, Your Questions Answered.
Winter 2009
Special points of interest: PIA Trade Show, Move Update Changes, Flat Size Address Placement, Your Questions Answered.
Fall 2008
Special points of interest: Move Update Changes, Why Direct Mail?, Greener Direct Mail, Intelligent Mail Barcodes, Your Questions Answered.
Summer 2008
Special points of interest: 5 Easy Ways to Lower Your Direct Mail Costs, 5 Sins of Strategy Erosion, Your Questions Answered.
Spring 2008
Special points of interest: Move Update Compliance, Postage Increase, Create Compelling Copy, Your Questions Answered.
Winter 2008
Special points of interest: Direct Marketing Success, Op-Out Suggestions, Your Questions Answered.
