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Direct Mail Marketing Predictions for 2016

Direct mail is not dead, far from it. With the growth in technology and personalization, direct mail has become an even more powerful player for your ROI. But 2016 will bring tightened direct mail budgets, since marketers need to spread their money farther and farther. Because of that, serious considerations need to be made with direct mail.
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Create Your 2016 Social Media Marketing Plan

In order to reap the benefits of good Social Media Marketing you need to have a plan. So let’s start 2016 with that plan. This does not need to be overly complicated nor should it take you several days to create. Make sure to carve out a couple of hours to dedicate to the process and really think it through. Social media marketing is a great way to reach a large number of people. However, you need to continually monitor and update it. This really requires you to have a plan. Of course it will be a fluid plan that changes, but the plan you set in place to start with should be well thought out and specific. The better your plan, the better results you are going to get.
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Key Points To Multi-Channel Marketing

Since multi-channel marketing is the hottest buzz word right now, many marketers are wondering what they could be doing differently. One of the most common combinations is direct mail and email, but now there are so many other choices you could be missing out on. With more and more information being captured about your customers, you have many more opportunities to reach out to them with specific offers.
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Connect Directly with Your Customers with Mobile Marketing

With the number of people using mobile devices rising, you should be gearing up your mobile marketing campaigns to match your users preferred method of communicating. If you're not, you are leaving money on the table. But for some, knowing how to make a direct connection via mobile marketing is a tough concept and one that requires a little more intuitive thinking.

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3 Ways To Keep Email Marketing Engagement Up
Are your email marketing open rates falling? You are not alone. There are many factors involved in this, so let’s look at a few. First people are inundated with emails all the time. I walk away from my computer for 5 minutes and come back to 35 emails. The second is you need to stand out. When I am looking at the 35 emails the first thing I do is delete all the stuff that is irrelevant to me. I come to that conclusion based on the subject line. The third is being mobile ready. Many people check their email from their cell phone. That means your email needs to not only look correctly on a phone but also have easy to click buttons and text that is easy to read.
Click HERE to learn more.

One kind word can warm three winter months. 
Japanese Proverb

Winter is nature’s way of saying, "Up yours." 
Robert Byrne

Winter is the season in which people try to keep the house as warm as it was in the summer, when they complained about the heat. 
Author Unknown
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Make sure to check out the Eye/Comm blog HERE for some great tips & tools!

What bites with no teeth?

(answer is below)
What did the big furry hat say to the warm woolly scarf?
"You hang around while I go on ahead."
What do you call fifty penguins in the Arctic?
Lost! REALLY lost! (Penguins live in Antarctica.)
Why do seals swim in salt water?
Because pepper water makes them sneeze!
Why are there only snow men and not snow women?
Because only men are dumb enough to stand out in the snow without a coat.
Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at or give us a call at 619-448-6111 so we can get one sent to you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
Fun Facts
Every winter, at least one septillion (that’s 1 followed by 24 zeros) snow crystals fall from the sky.

According to the Guinness World Records, on January 28, 1887, a snowflake 15 inches wide and 8 inches thick fell in Fort Keogh, Montana, making it the largest snowflake ever observed.

One inch of snow will produce just less than 1/10 of an inch of water when melted. Ten inches of snow will melt down to only 1 inch of water

Mt. Baker ski area in Washington state holds the world record for snowfall at 1,140 inches of snow during the 1998–1999 winter season

The coldest winter on Earth occurs at the Polar Plateau in Antarctica. The average mean annual temperature is -72.9° Fahrenheit

~ Many mosquito species live through the winter as adults. In the fall, mosquitos mate, but only the male dies. The females spend the cold months hidden in a protected place, such as an animal borrow or hollow log.

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