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USPS Plans to Raise Postage Rates April 26, 2015
The postal service has announced that they plan to raise postage rates on April 26, 2015 as long as the PRC approves the rates. Last fall the USPS announced that there would be no rate change in January 2015, so most of us thought that we would not see rates change until the summer or fall of 2015 when the post office has to roll back the pricing for the temporary exigent increase. That is now not the case. Direct mail marketing budgets are tight and any increase in postage can require companies to make changes to their plans.
Click HERE for more info and to get your 2015 rate chart.

Marketing: Developing Brand Recognition on the Web

If someone asks you whether you want a Coke or Pepsi, you immediately know you're being asked about certain carbonated beverages. Both these major cola bottlers spend millions of dollars trying to coerce you into having a definite opinion about which one you prefer. With that in mind, you must be asking, how do you accomplish this same brand recognition on the web?  What you’ll need to do is build a site that highlights your organization's uniqueness. Create a design that draws customers …and keeps them there.

Click HERE to learn more about developing your brand.
3 Important Tips For Email Marketing
Email marketing helps to strengthen your relationships with your customers, build your brand awareness and give you another touch point. Email marketing CAN work for you. Here are a few important tips to make your email marketing successful. As long as you are paying attention to these tips and following your analytics you should have great results.
Click HERE for more info.
Top 5 Ways to Personalize Direct Mail 
Over the years we have seen a lot of direct mail, from bad to worse. When we get asked what the number one direct mail marketing mistake is, we have had the same answer every time. There can be a wide variety of mistakes that not only give you a low response rate but can cost you a lot of money. Rather than highlight a bunch of different issues and provide a short solution, we are going to go in depth on the number one issue we see over and over again.
Click HERE to learn more.
Mobile Marketing for 2015
As we look ahead to 2015 and start mapping out our marketing plans, we need to take a long hard look at mobile. The trends over the past few years have shown rapid year over year growth in mobile device use, as tablets and smart phones have taken over laptop and PC use. This means that every aspect of our marketing needs to include a mobile component. This can seem like a costly concept, but in practice you can integrate mobile very cost effectively.
Click HERE to learn more.
Words to the Wise 
Educate and inform the whole mass of the people... They are the only sure reliance for the preservation of our liberty.
Thomas Jefferson

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
Steve Jobs

Freedom is never more than one generation away from extinction. We didn't pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same.
Ronald Reagan

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.
Vince Lombardi

If you don't know where you are going, you might wind up someplace else.
Yogi Berra

If there were no bad people, there would be no good lawyers.
Charles Dickens

Some people want it to happen, some wish it would happen, others make it happen.
Michael Jordan

We all live with the objective of being happy; our lives are all different and yet the same.
Anne Frank



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Make sure to check out the Eye/Comm blog HERE for some great tips & tools!
RIDDLE ME THIS!
When I grow I come closer to the ground. What am I?
(answer is below)
Got Laughs?
What did the Arctic wolf ask in the restaurant?
Are these lemmings fresh off the tundra?
What did the big furry hat say to the warm woolly scarf?
You hang around while I go on ahead.
What's the difference between an iceberg and a clothes brush?
One crushes boats and the other brushes coats!
What bites with no teeth?
Frost
Where do penguins go to dance?
The snow ball!
What do you get from sitting on the ice too long?
Polaroids!

Why do seals swim in salt water?
Because pepper water makes them sneeze!
Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of Marketing...in 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at info@eyecomm.org or give us a call at 619-448-6111 so we can get one sent to you ASAP...you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
ANSWER TO RIDDLE
An icicle!
Fun Facts
~ The world’s largest snowflake was reported to be 15 inches across and 8 inches thick. The Guinness Book of World Records states that this giant snowflake was found at Fort Keogh, Montana on January 28, 1887.
~ Snow is Not White:  Snow is actually clear and colorless.
 


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