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The Science Of Direct Mail Marketing

The U.S. Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to conduct a neuromarketing study. It focused on response differences to physical and digital media by the consumer. Neuromarketing is a rigorous scientific method that explores the consumer’s subconscious response. This is a more in-dept method than surveys. The findings are really interesting.
Click HERE for more info.

To Letter or Not to Letter, That Is the Question

There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well … it depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.

Click HERE to learn more.
The Psychology of Email Marketing
You may think that email is pretty straight forward, however really good email marketing uses psychology. Before starting your campaign, you need to take the time to dig deeper into your recipients. 68% of Americans say they receive too many brand emails, make sure you are not the one sending too many. Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. So, if we want to create email that people can’t help but respond to, we need to get into their minds.
Click HERE for more info.
Mobile Marketing: Are You Over Thinking It?
Sometimes marketers focus on the most difficult aspects of a channel, rather than breaking it down and trying a little bit at a time. Mobile marketing falls into this category for many people. Getting overwhelmed by all the complicated options can stall your campaign or worse cause you to give up on it. What if we break down mobile marketing into smaller less intimidating steps. You will be able to implement some of these ideas into your campaign right away and continue to grow your mobile marketing efforts more over time. Look at what you are currently doing now, by doing so, you can identify where it is easiest to add mobile.
Click HERE to learn more.
5 Tips for Effective Multichannel Campaigns
Your audience is in more than one place—you need to be too. multichannel marketing means reaching your audience across more than one channel. A good multichannel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand through one channel alone. These tips will help you craft your multichannel marketing campaign to not only include the latest digital channels, but also direct mail.
Click HERE to learn more.

The art of being wise is the art of knowing what to overlook.
William James

It is the mark of an educated mind to be able to entertain a thought without accepting it.

We can't help everyone, but everyone can help someone.
 Ronald Reagan

Perfection is not attainable, but if we chase perfection we can catch excellence.
Vince Lombardi

Nothing is permanent in this wicked world - not even our troubles.
Charlie Chaplin

Tell me and I forget. Teach me and I remember. Involve me and I learn.
Renjamin Franklin

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Make sure to check out the Eye/Comm blog HERE for some great tips & tools!

When you went into the woods you got me. You hated me yet you wanted to find me. You went home with me because you couldn’t find me.

Who Am I?

(answer is below)
What did the pig say at the beach on a hot summer's day?
I'm Bacon!

When do you go at red and stop at green? 

When you're eating watermelon!

What does the sun drink out of?

What did one tide-pool say to another?
Show me your mussels! 

Why did the man love his barbecue
It was the 'grill' of his dreams!

What do frogs drink on a hot summer day?

Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at or give us a call at 619-448-6111 so we can get one sent to you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
A splinter!
Fun Facts
Recycling one glass jar saves enough energy to watch TV for 3 hours
~ Catfish are the only animals that naturally have an odd number of whiskers. 
An apple, potato, and onion all taste the same if you eat them with your nose plugged.


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