The Psychology of Email Marketing
You may think that email is pretty straight forward, however really good email marketing uses psychology. Before starting your campaign, you need to take the time to dig deeper into your recipients. 68% of Americans say they receive too many brand emails, make sure you are not the one sending too many. Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. So, if we want to create email that people can’t help but respond to, we need to get into their minds.
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