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        New REDUCED Postage Rates for 2016!

        Yes, you read that correctly. This April the U.S. Postal Service will be reducing postage rates for Mailing Services products, including First-Clas Mail, Standard Mail, and Periodicals.These lower rates go into effect on April 10, 2016. To get a simple, easy-to-read summary of the 2016 USPS rates, please click HERE.

        The Direct Mail Touch

        Touch is a necessary component to life as well as to communication. Since many marketing channels today are digital, direct mail really stands out with its ability to touch people and be touched by them. Through touch a company can communicate in a profoundly greater way than through words or images alone.
        Click HERE to learn more.
        How to How Power Up Your Social Media Marketing
        In 2016 you had better have a social media presence for your company; no matter whether your customers are B2B or B2C they are people who use social media. A common problem is trying to generate more social media exposure as well as followers. The first thing you need to know is not to buy them. Social media needs to be organic and authentic.
        Click HERE for more info.
        What Do Low Email Open Rates Really Mean?
        Email marketers are faced with falling email open rates. There can be many factors involved, but the first thing that must be done is to see if you have a problem. Overtime a slow decline in open rates is expected, however if you have had a drastic drop you need to determine why. These are some common problems that face email marketingtoday, but there are things you can do to combat them

        Click HERE to learn more.
        Mobile Marketing Is The Game Changer
        Sometimes with mobile marketing being all the rage right now, the true marketing potential gets lost in all the noise. Mobile marketing has transformed the way that customers and prospects interact with companies. Mobile devices are now used for email, search and purchases on the go. This can translate into real money for companies that are able to take advantage of the impulse mobile buy. The downside is for companies that are not ready for the mobile consumer 24 hours a day. Don’t think of mobile marketing as just another channel. Mobile needs to be integrated into all of your channels.
        Click HERE to learn more.

        What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do.
        John Ruskin

         Imagination was given to man to compensate him for what he is not, and a sense of humor was provided to console him for what he is.
        Oscar Wilde

        Accept the challenges so that you can feel the exhilaration of victory. 
        George S. Patton

        Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
        Thomas Edison

        Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.
         Hellen Keller

        Set your goals high, and don't stop till you get there.
        Bo Jackson

        I don't believe you have to be better than everybody else. I believe you have to be better than you ever thought you could be.
        Ken Venturi

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        Please say HELLO to Inga Gleason, our new CSR!
        Inga joined Eye/Comm in the Spring of 2016. She has more than 25 years experience in the Printing and Publishing industries. Her friendly and engaging personality go along great with her experience in print sales and purchasing.  
        In her spare time, Inga loves to travel and connect with people. Her love for travel gives Eye/Comm a fresh new perspective in marketing and customer service.
        Welcome to the family, Inga!
        Make sure to check out the Eye/Comm blog HERE for some great tips & tools!
        RIDDLE ME THIS!

        How is the letter A like a spring flower?

        (answer is below)
        GOT LAUGHS?
        When do monkeys fall from the sky?
        During Ape-ril showers! 
        What flowers grow on faces? 
        Tulips (Two-lips)! 
        What do you get when you pour hot water down a rabbit hole? 
        A hot cross bunn-y! 
        Why did the farmer bury all his money? 
        To make his soil rich!
        Why are frogs so happy? 
        They eat whatever BUGS them!
        Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of Marketing...in 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at info@eyecomm.org or give us a call at 619-448-6111 so we can get one sent to you ASAP...you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
        ANSWER TO RIDDLE
        Both of them are followed by bees (B’s)!
        Fun Facts
        The first day of spring is called the vernal equinox. What does that stand for you ask? ‘Vernal’ is Latin for spring while ‘equinox’ is Latin for ‘equal night’.

        If you stand on the equator today, you would see the sun pass directly overhead. It only happens twice a year in spring time and autumn.

        The first spring flowers are typically daffodils, dandelions, lilies, tulips, iris and lilacs to name a few.

        Spring fever is not just a saying. Experts say the body’s makeup changes due to different diets, hormone production and temperature.



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