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UPDATED: USPS Postage Rates
Effective May 31, 2015
The postal service has announced that they plan to raise postage rates on May 31, 2015 as long as the PRC approves the newest proposed rates. It has been a bumpy ride for all of us as we wait through 3 sets of proposed rates. Hopefully this is the final draft of the rates. The original date that rates were to increase was April 26, 2015. That was not able to happen based on the PRC sending the rates back to the post office to change. Direct mail marketing budgets are tight and any increase in postage can require companies to make changes to their plans. We have created a postage rate chart so that you know what the proposed postage rates are for May 31, 2015.
Click HERE for more info and to get your 2015 rate chart.

Direct Mail in a Personalized World

Personalized direct mail is not new. Roughly half the mail I receive is personalized. However, there are different levels of personalization. Just putting my name on there is not really helping your cause. Personalization can be very powerful when used correctly. The more you know about me, the better you can target what I want. When I get and offer in the mail for products or services I use or would like to try, I respond to it. Sending me coupons for baby diapers is not going to work. I have a teen not a baby. The more targeted the offer the better your response rate is going to be. It also helps to keep you out of the trash with future offers. If you sent me something useful in the past, I am more likely to pay attention to what you are sending me now.

Click HERE to learn more about personalization.
Tips For Mobile Email Marketing
Are you designing your email campaigns for mobile? You should be. Email open rates on mobile devices are upwards of 50%. What does this mean for you? If you are not designing your email campaigns for mobile devises, you are missing out on an entire growing group of people. Your focus should be on mobile. The best way to drive more response is by reaching people where they are, which is on their mobile devices.
Click HERE for more info.
Social Media Marketing: Who Should Do It
These days many companies restrict social media for their employees at work. They feel that employees should be working not “playing”. Well, what if we can show you that a more open social media policy can benefit your company? Remember we said more open, not a nonexistent policy.The benefits far outweigh the drawbacks however; this does not mean that you can just ignore the drawbacks. The drawbacks can be addressed with good planning and policies. If there are specific problems with one or more individuals you can address them directly with each person and tailor your plan to fit them. Before you release the employees on a social media marketing mission, sit down and plan out your strategy.
Click HERE to learn more.
4 Tips B2B Marketers Can Borrow from the B2C World
The world of B2B marketing is colliding with the world of B2C marketing. That is, the lines between B2B and B2C are starting to blur. We’ve seen this happen in a variety of ways. For instance, B2C marketers were among the early adopters of social media and hit the ground running to connect with their customer base. Today, it’s increasingly common for B2B marketers to be active in social media channels like Facebook and Twitter.
Click HERE to learn more.

There is nothing worse than a sharp image of a fuzzy concept.
Ansel Adams

Mistakes are always forgivable, if one has the courage to admit them.
Bruce Lee

One's philosophy is not best expressed in words; it is expressed in the choices one makes... and the choices we make are ultimately our responsibility.
Eleanor Roosevelt

We will never have true civilization until we have learned to recognize the rights of others.
Will Rogers

Don't cry because it's over. Smile because it happened.
Dr. Seuss

Each person must live their life as a model for others.
Rosa Parks



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Make sure to check out the Eye/Comm blog HERE for some great tips & tools!
RIDDLE ME THIS!
Two girls were born on the same day, same month and same hour...why are they not twins?
(answer is below)
Got Laughs?
What did the duck say when he bought lipstick?
"Put it on my bill."
Why does Humpty Dumpty love autumn? 
Because Humpty Dumpty had a great fall. 
Can a kangaroo jump higher than the Empire State Building?
Of course. The Empire State Building can't jump.
What do computers eat for a snack? 
Microchips!
Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of Marketing...in 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at info@eyecomm.org or give us a call at 619-448-6111 so we can get one sent to you ASAP...you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
ANSWER TO RIDDLE
They were born in different years!
Fun Facts
~ When turned sideways, the America's closely resemble the shape of a duck.
~ It's impossible to say "Good Eye Might" without sounding Australian. 
~ You can't wash your eyes with soap.
~ You can't breathe through your nose with your tongue out.
~ Some penguins actually propose to each other with a pebble.

 


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