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Multi-Channel Marketing: Creating an Effective Campaign
Developing an effective multi-channel marketing campaign can feel a little like a juggling act, but in fact a good multi-channel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand through one channel alone.
Click HERE for more info.

Great Non-Profit Fundraising with Direct Mail

Direct Mail can be very beneficial for nonprofit organizations looking to increase their fundraising. There are 3 factors that determine the success of your direct mail campaign. 40% is the list. 40% is the offer or cause. And 20% is the creative. Test each one to find what works best. Direct mail is more costly than sending out an email due to printing, mailing and postage costs, but if you can increase your ROI to cover that cost it can be well worth it.

Click HERE to learn more about Direct Mail and Fundraising.
How to Effectively Utilize QR Codes in Your Marketing
When it comes to building customer connections, generating interest, and closing sales, print marketing is an effective way to reach out. But there's no doubt that customers are becoming more mobile as smartphone popularity continues to increase and digital content is becoming more important as a result. Enter QR codes. These simple 2D barcodes that can be scanned by a smartphone, create a bridge between print marketing and digital content.
Click HERE for more info.
Social Media Marketing, Done Right
These days, Social Media Marketing is all over the map. I am sure you have seen many things on social media that you wish you had not seen or laughed at because it was done so badly. So how can you make sure that your social media posts do not fall into the two categories above? In the past marketing channels have all been push channels, you send out your marketing message and that is all. Now with social media marketing you are having conversations with people and creating two way communications...this is not a push channel.
Click HERE to learn more.
Email Marketing: Tips to Getting Into the Inbox
Email marketing is a great follow up and client retention marketing channel. With CANSPAM in the US and the new Canadian laws, sending email to people who you don’t know can really cost you money. Most marketers are savvy enough with their email marketing these days to stay away from that pitfall, but are you keeping up with inbox filters? Are your messages getting through in order to be read? This can be a real problem. We have put together a check list to make it easier for you to create email that gets through the filters and gets read.
Click HERE to learn more.
Words to the Wise 
When you have exhausted all possibilities, remember this - you haven't.
 ~Thomas Edison
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
~John Quincy Adams

Whenever things go a bit sour in a job I'm doing, I always tell myself, 'You can do better than this.
~Dr. Seuss

Your most unhappy customers are your greatest source of learning.
~Bill Gates

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
~Albert Einstein

No matter what people tell you, words and ideas can change the world.
~Robin Williams

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
~Walt Disney

 
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Make sure to check out the Eye/Comm blog HERE for some great tips & tools!
RIDDLE ME THIS!
What can travel around the world while staying in a corner?
(answer is below)
Got Laughs?
What do goblins and ghosts drink when they're hot and thirsty on Halloween?
Ghoul-aid!
What are the two most frightening states?
North and South Scarolina!
What do you get when you cross a black cat with a lemon?
A sour-puss!
What do you call two witches sharing a
ride?
Broommates!
What is a ghost's favorite TV Crime Show?
America's Most Haunted!  
Which building does Dracula visit in New
York?
The Vampire State Building!
Have you met Directasaurus Rex? He's your marketing Savior! Along with his partner, Donald Chump, they'll help guide you through Do's and Don'ts of Marketing...in 3D! If you haven't received a copy of our very own comic, The Amazing Adventures of  Directasaurus Rex, email us at info@eyecomm.org or give us a call at 619-448-6111 so we can get one sent to you ASAP...you may even get an exclusive The Amazing Adventures of  Directasaurus Rex t-shirt!   
ANSWER TO RIDDLE
A stamp!
Fun Facts
The first jack-o’-lanterns were actually made from turnips.
In Alabama it’s illegal to dress-up as a priest.
In Hollywood there’s a $1,000 fine for using Silly String on Halloween.
The correct spelling of Halloween is Hallowe'en.


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