Direct Marketing Tips
There are numerous Direct Marketing principles which help boost response, reduce postage and increase your return on investment. Here are some of the basics:
- Mail piece design. The size, proportions and thickness of your mail piece can drastically affect postage and deliverability.
- Envelopes generally outperform self-mailers and postcards, but can be more costly.
- Use a stamp to boost response. Affixing a stamp is more expensive than printing an indicia or metering postage, but can be worth it.
Contact our expert consultants for more details at (619) 448-6111 or info@eyecomm.org or read our exclusive publication, 15 Ways to Reduce Postage Costs.
