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Come See us at the
Printing Industries Association
Trade Show
For more than 20 years, PIA Expo has been a landmark event in the San Diego. PIA Expo is the largest and most comprehensive gathering of printing, marketing & graphic arts professionals and products in San Diego. Located at the San Diego Convention Center on February 24, 2011.
Postage Rates
Proposed To Increase April 17,2011
The USPS has filed for a postage rate increase to go into effect on April 17, 2011. The postage increase for presorted 1st class is 1.741%, standard is 1.739%.
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Direct Mail Scores High With Fundraisers
While many other business sectors -- financial, publishing and catalog -- have reduced their direct mail volume, fundraisers have "moved from a major player to a dominant one in the past year,"...
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Business Customer Gateway
Steps for Customers to Acquire a Mailer ID
As always if you have any questions please call 619-448-6111 or email us
info@eyecomm.org.
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Business Reply, Mail Switching To
Intelligent Mail Barcodes.
Are You Ready?
The post office had originally planned to require Intelligent Mail Barcodes on all reply devices starting in May 2011.
However, they have now decided to allow the postnet barcodes to continue for an undisclosed amount of time.
You will need to use the Intelligent Mail Barcode (IMB) on your automation mail at some point, so it is a good idea to start the process now. For your outbound mail, this is a piece of cake because Eye/Comm will do it for you.
However, in order to get automation discounts on your outbound mail, any inbound mail included – business reply mail or courtesy reply mail – in the mailing will also need to be automation compatible, and will need an IMB.
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The Most Common Mail Mistakes that Cost You Money!
Each issue in this column we will feature one of the most common mistakes mailers make. Here's the third.
The number of pieces received is the same quantity as the mail list. We need a few overs for machine spoilage. Your mailing will mail short if you give us the exact number of pieces
Look for the next mail mistake in our Spring issue.
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Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Call us today 619-448-6111 to find out more.
Words to the Wise
Sunshine is delicious, rain is refreshing, wind braces up, snow is exhilarating; there is no such thing as bad weather, just different kinds of good weather. ~ John Ruskin
The trouble with weather forecasting is that it's right too often
for us to ignore it and wrong too often for us to rely on it. ~ Patrick Young
Snowflakes are one of nature’s most fragile things, but just look what they do when they stick together. ~ Verna M. Kelly
It is amazing how quickly the kids learn to drive a car, yet are unable to understand the lawnmower, snowblower or vacuum cleaner.
~ Ben Bergor
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Riddle This!
What is put on a table, cut, but never eaten?
Winter Facts:
* The coldest place in North America: Snag, the Yukon Territory of Canada with a recorded temperature of -81.4 F on February 3, 1947
* The world’s largest snowflake was 38 cm wide and 20cm thick and was found at Fort Keogh, Montana on January 28, 1887.
* Did you know it has been known to snow with temperatures in the mid 40's? When this happens, temperatures are below 32 degrees up in the clouds where the snow is forming.
* The most snowfall within 24 hours in the U.S. was 63 inches and occurred in Georgetown, Colorado on December 4, 1913.
Did you know...
"Q" is the only letter in the alphabet not appearing in the name of any U.S. state.
Got Laughs?
* What did the big furry hat say to the warm woolly scarf?
"You hang around while I go on ahead."
* What kind of coffee were they serving when the Titanic hit an iceberg?
Sanka!
* How do you keep from getting cold feet?
Don't go around BRRfooted!
* What kind of math do Snowy Owls like?Owlgebra.
* What do chefs call "Baked Alaska" in Alaska?
"Baked Here"
* What do you call ten Arctic hares hopping backwards through the snow together?
A receding hare line.
(Riddle Answer:
A deck of cards)
Need Help?
We offer many white papers to help you with all aspects of your marketing.
Click here to see some of the options.
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