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January 22, 2012 

Postage Rates Increase!

 

Postage rates are going to increase on January 22, 2012. We have a chart of the new rates for you. 

 

  

 

 

 

USPS Self-Mailer Design Changes for 2012

 

The USPS is changing self-mailer design rules. All the information you need to know for correct designs is on our blog:

 

 

 

 

 

 

 

 

 

 

Study: 50 percent of consumers prefer direct mail to email

 

50 percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be
“more trustworthy” than email. Are you mailing enough?

 

 

 

 

The Most Common Mail Mistakes that Cost You Money!

 

Each issue in this column we will feature one of the most common mistakes mailers make. Here's the seventh.

  

 

Return address near mail addressing area.

 

The mail pieces get delivered to the return address instead of the mail address. The post office uses optical readers on their machines, so if your return address is the first address the reader sees, the mail will be sorted into trays going to the return address. If you have a question about your return address placement give us a call or email us a pdf sample. 

 

Look for the next mail mistake in our Spring issue.

 

 

 

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Eye/Comm now offers

Email Marketing

 

 

Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:

  • Help retain customers
  • Keep members and customers informed
  • Increase sales
  • Raise brand visibility
  • Help grow your business

Call us today 619-448-6111 to find out more.

 

 

 

 

 

 

 

Words to the Wise

 

* Be careful reading health books. You may die of a misprint. - Mark Twain

 

* No snowflake in an avalanche ever feels responsible. - Voltaire

 

* I used to be Snow White, but I drifted. - Mae West

 

* I don't make typos. I make new words! - Unknown

 

 

 

 

 

 

 

 

 

 

Riddle This!
 

You are walking through a blizzard when you see a small house and with much difficulty you open the door and step inside. Once inside you see a candle, a stove, a fireplace and you only have one match. What do you light first?  (See answer below)

 

 

Winter Fun:

 

* Snowflakes are really ice crystals in 35 various patterns.

 

*  If you poured a cup of water out of a window with the air
temperature outside at -40°F, the water would freeze before it struck the
ground.

 

* The umbrella was originally invented to protect people from
the sun.

 

  

Did you know...

 

The city with the world's highest annual rainfall is Cherrapunji, India, at an average of 450 inches a year.
 

 

 

 Got Laughs?  

 

* What did the big furry hat say to the warm woolly scarf?   You hang around while I go on ahead.

 

* How do you tell the difference between a walrus and an orange?
Put your arms around it and squeeze it. If you don't get orange juice, it's a walrus.

 

* What do you get from sitting on the ice too long?
Polaroids!

 

 

 

(Riddle Answer: The match)

 

 

 

Need Help?

 

We offer many white papers to help you with all aspects of your marketing. Click here to see some of the options. 

 

 

Eye/Comm
10960 Wheatlands Ave, Suite 108 Santee CA 92071

info@eyecomm.org
:: www.eyecomm.org