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The post office is offering a 3% discount on postage between July 1st 2011 and August 31st 2011, if you include a QR Code on your mail pieces. Please click the link below for more details. Or call us 619-448-6111.
Quick Response Codes or QR Codes help make direct mail interactive by enabling recipients to connect to websites, videos and more. Your direct mail becomes an integrated campaign. The best thing about adding QR Codes to your direct mail is that it allows you to track visits to your landing page.
Direct Mail ROI
In 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.
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Direct Mail Drives Online Sales
Increases Spending: 13% more is spent by online shoppers who receive a direct mail piece directing them to an online site than by those who do not receive a direct mail piece.
Increases Sales: 28% more is spent by online shoppers who receive a catalog associated with an online site than by those who do not receive a catalog.
Increases Responses Rates: 52% average response rate from printed inserts that invite readers to go online if they are interested in the product advertised.
Increases Search: 67% of online search is driven by offline messages; 39% ultimately make a purchase.
Increases Satisfaction: 78% of consumers report using at least two or more channels to perform purchasing research , and direct mail is regularly part of this mix.
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What is a Good Response?
If you have ever touted direct mail’s ability to deliver empirical results, you know about “The Inevitable Question.” Almost on cue, as you rhapsodize about testing, tracking, analysis and predictive results, the client will train an eyeball on you and ask, “What’s a good response rate for direct mail? One percent? Two? Three?” ....
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The Most Common Mail Mistakes that Cost You Money!
Each issue in this column we will feature one of the most common mistakes mailers make. Here's the fifth.
Different stocks of paper mixed in print run. If your printer runs out of stock during a print run, they must order more of the same stock. Mixing different print stocks will cause problems with postal verification. The post office verifies mail based on weight. All pieces must weigh the same. The mail may not be accepted or you may have to pay more postage.
Look for the next mail mistake in our Fall issue.
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Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Call us today 619-448-6111 to find out more.
Words to the Wise
“There's no half-singing in the shower, you're either a rock star or an opera diva.”
~Josh Groban
“Dogs have Owners, Cats have Staff.”
~Author unknown
“Just because nobody complains doesn't mean all parachutes are perfect.”
~Benny Hill
“If we're not supposed to eat animals, how come they're made out of meat?”
~Tom Snyder
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Riddle This!
The more of them you take, the more you leave behind. What are they?
Summer Fun:
* Sol + stice derives from a combination of Latin words meaning "sun" + "to stand still." As the days lengthen, the sun rises higher and higher until it
seems to stand still in the sky.
* As a major celestial event, the
Summer Solstice results in the longest day and the shortest night of the year.
* The Northern Hemisphere celebrates in June, but the people on the Southern half
of the earth have their longest summer day in December.
Did you know...
The Slip-n-Slide was first produced in 1961 and Wham-O's president & CEO, declares that June will be National Slip 'N Slide month.
Got Laughs?
* Do you know why orange juice is so smart? (It
concentrates)
* Why is it so easy to weigh fish? (They have
their own scales)
* What kind of room has no windows or doors
(mush-room)
* What do you call a fish with no eyes?
(A fsh)
* What did the German
clockmaker say to the clock that only went 'tick, tick,
tick'?
('Ve haff vays of making you
tock!')
(Riddle Answer: Footsteps)
Need Help?
We offer many white papers to help you with all aspects of your marketing.
Click here to see some of the options.
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