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Postage Rates!
Postage rates are set to increase on January 22, 2012. The postal service filed for a rate increase averaging 2.1%. The Postal Regulatory Commission will make a final ruling next month.
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Social Media and Direct Mail, A Winning Combination
Social Media is the new kid on the block for marketers. With some statistics indicating that 65% of adults who use the internet are using social media, marketers need to use it too.
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On October 12, the House Oversight and Government Reform Committee approved an amended version of HR 2309 intended to restore financial solvency to the USPS and other matters.
The key features of the bill include:
• Creation of a control board to manage the USPS in event of a default on its obligations
• Allowing the USPS to eliminate Saturday delivery
• Creation of a commission to make decisions on post office closings
• Increase of certain postage rates
• Extension of USPS borrowing authority, and
• Transfer of excess payment to one of the federal retirement accounts (FERS) to provide incentives to reduce postal employment by early retirement.
For more information and how you can get your voice heard on this issue,
click here.
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The Most Common Mail Mistakes that Cost You Money!
Each issue in this column we will feature one of the most common mistakes mailers make. Here's the sixth.
UV or gloss aqueous coating in addressing area.
Ink will not adhere to the stock and therefore will require the use of labels. This is a significant cost increase over inkjeting addresses.
Look for the next mail mistake in our Winter issue.
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Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Call us today 619-448-6111 to find out more.
Words to the Wise
* Thanksgiving Day is a jewel, to set in the hearts of honest men; but be careful that you do not take the day, and leave out the gratitude. ~E.P. Powell
* I always wanted to be somebody, but I should have been more specific.” – Lily Tomlin
* I would rather be able to appreciate things I cannot have than to have things I am not able to appreciate. —Elbert Hubbard
* There's a fine line between tan, and looking like you rolled in Doritos. - Anonymous
* Did you ever walk in a room and forget why you walked in? I think that’s how dogs spend their lives. – Sue Murphy
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Riddle This!
What has a head, a tail, is brown and has no legs? (See answer below)
Fall Fun:
*A wild turkey has excellent vision and hearing. Their field of vision is about 270 degrees. This is the main reason they continue to elude some hunters.
*Benjamin Franklin wanted the national bird to be a turkey
*The custom of trick or treating comes from an idea that originates from the Celts. They needed to hand out treats to the spirits that roamed the streets so they would not harm the next
year's crops.
*The Irish used turnips as their "Jack's lanterns" originally. But when the immigrants came to America , they found that pumpkins were far more plentiful than turnips. So the Jack-O-Lantern in
America was a hollowed-out pumpkin, lit with an ember.
Did you know...
A typical pencil can write 45,000 words or draw a line 35 miles long!
Got Laughs?
*What sound does a turkey's phone make?
Wing Wing
*What did the mother turkey say to her disobedient children?
If your father could see you now, he'd turn over in his gravy!
*What's a turkey's favorite song?
"I'm Dreaming of a White Christmas"
*Why did the turkey cross the road?
It was the chicken's day off.
*Why should you keep your eye off the turkey dressing?
Because it makes him blush!
Need Help?
We offer many white papers to help you with all aspects of your marketing.
Click here to see some of the options.
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