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Postal rates will increase
January, 2011.
The United States Postal Service filed for a price increase with the Postal Regulatory Commission. Overall, the proposed increase averages 5.6%.
The Postal Service acknowledges the price increase will impact customers, but expects the total net benefit of the higher prices to be about $2.3 billion, an amount that will reduce the agency's anticipated Fiscal Year 2011 loss to about $4.7 billion.
The Postal Rate Commission has until October 4, 2010 to respond and could make changes to the proposed rates. Implementation is planned for January 2, 2011.
Design Suggestions:
Postage is like airline tickets. Some people pay more than others. The United States Postal Service (USPS) offers significant postage discounts to mail pieces that are designed and addressed properly for processing on automated equipment. The following tips will help you safely navigate the complex postal regulations to insure your mail qualifies for the lowest postage rates.
To view the entire article Click here.
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Introducing the All-in-One Solution for Your Social Media Needs
Eye/Comm and Incitrio are proud to announce our new strategic partner initiative that brings together experts from both the print and online marketing worlds to offer our clients the power of multi-media marketing. Now you have the ability to replicate the kind of success seen by Grasshopper.com.
Click here to see the case study.
Until now, no two firms have been able to challenge industry standards and offer clients the perfect mix of integrated print + online marketing components. With a combined experienced of almost 40 years, clients will be guaranteed to receive the highest caliber guidance, strategy, creative and campaign execution.
So, whether you’re next campaign needs full-service attention or you need help with only one component, look no further to make sure you get the best results.
Call us today 619-448-6111.
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Marketers Remain High on Direct Mail
According to the 2010 report, which analyzes and presents 2009 data and findings:
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The Most Common Mail Mistakes that Cost You Money!
Each issue in this column we will feature one of the most common mistakes mailers make. Here's the first.
No valid non-profit permit with the USPS.
Your organization may be recognized as a non-profit by the IRS, but unless you have a valid non-profit mailing permit with USPS, you cannot take advantage of the lower non-profit postage rates. On a 10,000 piece mailing this can cost you an additional $1010.00 in postage.
To learn more about how to get a non-profit mailing permit
click here.
Look for the next mail mistake in our Fall issue.
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Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Call us today 619-448-6111 to find out more.
Words to the Wise
The man who smiles when things go wrong has thought of someone to blame it on. -Robert Bloch
A computer once beat me at chess, but it was no match for me at kick boxing. -Author unknown
I am not a vegetarian because I love animals; I am a vegetarian because I hate plants. -A. Whitney Brown
Ah, summer, what power you have to make us suffer and like it. -Russel Baker
A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken. -James Dent
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Riddle This!
What kind of coat can only be put on when wet?
(See answer below)
Summer Facts:
The average American eats around 5 1/2 gallons of ice cream a year, more than any other nationality. The late President Reagan declared July National Ice Cream month. It is also the month the most ice cream is sold.
The Frisbee was originally designed as a tin pie plate in the 1870’s. It was a marketing scheme to encourage homemakers to see the name "Frisbee" on the pie tin and think how much easier it would be to buy a pie instead of making one.
In 1905, an 11-year-old boy named Frank Epperson invented the first Popsicle. He created it completely by accident. Frank accidentally left a mixture of powdered soda and water, with a stirring stick, on his porch. He awoke the next morning and found a frozen pop!
Did you know...
Watermelon is actually a VEGETABLE!
It is most closely related to cucumbers, pumpkins and squash.
Got Laughs?
*How do lamps communicate?
Lampost
*Where do you find a one legged dog?
Where you left it.
*Where do wild pigs go on weekends? Pignics.
*Two snakes are talking.
One of them turns to the other and asks, "Are we venomous?"
The other replays, "Yes,why?..."
"I just bit ma lip."
*What's brown and sticky?
A STICK!
*What has ten letters and starts with gas?
An automobile.
(Riddle
Answer: A coat of paint. )
Need Help?
We offer many white papers to help you with all aspects of your marketing.
Click here to see some of the options.
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