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PRC Denies Postal Service Exigent Rate Request
Decision is Unanimous
The Postal Regulatory Commission denied the Postal Service request for an average 5.6 percent rate increase. The Commission found that the Postal Service failed to justify rate increases in excess of its statutory Consumer Price Index cap.
This does not mean that postage rates will not go up in 2011, but it does reduce the amount the post office can increase the rates. Once we have the response by the post office about their rate plan for 2011 we will let you know.
Now, the post office has appealed this ruling, so we will have to wait to see if it is upheld. We will keep you posted.
Secrets to Getting More Response From Your Mail
Do you know three basic elements that determine the success of a direct mail campaign?
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Direct Mail Brings in 78% of Donations for Non-Profits
According to a recent study from Target Analytics, direct mail was the top revenue channel in 2009 for non-profit organizations. Analysis determined that direct mail delivered $8 of every $10 donated.
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2009 Fundraising Revenue by Source
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Marketing Source
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%
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Direct mail
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78
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Internet
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9
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Telemarketing
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3
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All Other
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10
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The Target Analytics Index of National Fundraising Performance analyzes direct marketing giving for many of the largest non-profit organizations in the country. For the twelve months ending Q4 2009, Target Analytics evaluated transactions from 79 organizations, including over 38 million donors and more than 74 million gifts totaling over $2 billion in revenue.
Additional findings:
•The proportion of revenue coming in online has been growing steadily. In 2005, Internet gifts made up only 4% of all revenue. In 2009, the Internet accounted for 9% of total revenue.
•Internet gifts tend to be significantly larger than mail. For indexed organizations in 2009, the median online gift was $79, the median telemarketing gift was $45, and the median mail gift was $40.
•In 2009, 87% of all new donors for the non-profits studied were acquired via direct mail. While the proportion of donors acquired online is growing steadily, only 12% of new donors were acquired online in 2009.
Source: Target Analytics, Index of National Fundraising Performance 2009 Fourth Calendar Quarter Results.
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Small Business Owners: Print Ads Most Effective
FedEx Office’s third annual Signs of the Times national survey of small businesses finds that:
• 87% of small business owners say that printed marketing and advertising tools are somewhat to very effective at driving customers to their businesses.
• 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers.
• Interestingly, young adult owners (ages 18-34) are greater proponents of signs, banners, posters, flyers, and brochures as cost effective marketing/advertising tools, than their older counterparts. One out of two young adult respondents value signs and banners, compared to 36% of owners age 55+, and 57% of 18-34 year-old SB owners tout the power of flyers and brochures, compared to 47% of their older counterparts.
• 46% of small business owners have plans to grow their business in 2010 by improving their company’s online presence; 36% plan to utilize social media/networking sites to build business.
About: FedEx Office, in conjunction with the Ketchum Global Research Network, worked with Braun Research to conduct the survey. They polled small business owners who employ 5 to 100 employees and own firms that generate over $100,000 in annual revenue. A total of 500 interviews were completed; the margin of error is +/-4.38% at the 95% confidence level.
Source: Marketwatch, “Small Businesses Believe They Will Lead the U.S. out of Recession According to Third Annual FedEx Office Survey,” May 5, 2010.
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The Most Common Mail Mistakes that Cost You Money!
Each issue in this column we will feature one of the most common mistakes mailers make. Here's the second.
An invalid permit printed on the mail piece. The wording is incorrect or the wrong permit number was used. This must be covered up with a correct indicia in order to mail.
Look for the next mail mistake in our Winter issue.
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Email has become an essential part of any company’s communications and marketing plan. To provide you with another media channel, Eye/Comm now offers email marketing. Used as part of a multimedia strategy in conjunction with direct mail and your website, email can:
- Help retain customers
- Keep members and customers informed
- Increase sales
- Raise brand visibility
- Help grow your business
Call us today 619-448-6111 to find out more.
Words to the Wise
Fall is my favorite season in Los Angeles, watching the birds change color and fall from the trees. ~David Letterman
A good holiday is one spent among people whose notions of time are vaguer than yours. ~John B. Priestly
Coexistence... what the farmer does with the turkey - until Thanksgiving. ~ Mike Connolly
An optimist is a person who starts a new diet on Thanksgiving Day. ~Irv Kupcinet
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Riddle This!
I have holes in my top and bottom, my left and right, and in the middle. But I still hold water. What am I?
(See answer below)
Fall Facts:
* The first Thanksgiving Day was celebrated in the fall of 1621 and lasted 3 days.
*All 13 colonies celebrated Thanksgiving together for the first time in 1777. (156 years after the first Thanksgiving)
*Abraham Lincoln issued a 'Thanksgiving Proclamation' on third October 1863 and officially set aside the last Thursday of November as the national day for Thanksgiving. Whereas earlier the presidents used to make an annual proclamation to specify the day when Thanksgiving was to be held.
Did you know...
Only the male turkeys gobble.
Got Laughs?
* If April showers bring May flowers, what do May flowers bring?
Pilgrims!
*If the Pilgrims were alive today, what would they be most famous for?
Their AGE
*Can a turkey jump higher than the Empire State Building?
Yes - a building can't jump at all
*What do you get when you cross a turkey with an octopus?
Enough drumsticks for Thanksgiving
(Riddle Answer:
a sponge)
Need Help?
We offer many white papers to help you with all aspects of your marketing.
Click here to see some of the options.
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