Direct Marketing Tools
There are numerous Direct Marketing principles which help boost response, reduce cost and increase your return on investment. Here are some of the basics including postal regulations. Click on them for more tips.
- Mail List Preparation: Keeping your lists up to date is crucial to your marketing success.
- Design File Preparation: Clean design files prevent delays and avoid additional costs.
- Mail Piece Design Templates: The size, proportions and thickness of your mail piece can drastically affect postage and deliverability.
- Postal Publications and Guidelines:
- Postage Rates and Changes:
- Mobile Marketing: Integrating mobile with direct mail or email can significantly boost response.
- Social Media: Keep your brand visible across all available channels.
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