1 to 1 Data Solutions

The success of your database marketing depends on an accurate, targeted and personalized mailing list. Eye/Comm's 1 to 1 Data Solutions allow you to interact with your customers and prospects using sophisticated personalization to drive higher response.

List Management: Keep your lists up to date and secure.
Data Hygiene: Reduce undeliverable mail.
List Profiling: What defines your best customers?
List Targeting: Find prospects that most closely resemble your best customers.
Tracking and Analysis: Measure your results.

List Management:

Eye/Comm keeps your customer and prospect lists up to date and secure. If you have multiple data files in different formats, no problem. Our data experts can:

Standardize varying mailing list formats.
Eliminate duplicates.
Combine multiple lists into one easy to manage database.
Acquire additional lists to supplement client data.
Presort to qualify for the lowest postage rates. (This could save you nearly 10 cents per piece in postage and speed up delivery through the postal system.)

Data Hygiene:

It's more important than ever to keep your mailing lists up to date. Obsolete data not only costs you money spent on undeliverable or misdirected mail, but can cause lost sales and can impact customer goodwill. Studies have found that on average, up to 20% of records within a typical house file are undeliverable. By keeping your data current, you will save on printing, mailing and postage costs and avoid penalties assessed by the US Postal Service. To comply with USPS Move Update regulations you must update your mailing list within 95 days of a mailing by one of several USPS approved processes. The most common and easiest methods are:

National Change of Address (NCOA): USPS maintains the NCOA file, which contains all the nationwide address changes for the previous 48 months. We can compare your list to this file and update your database with new addresses.

OneCode ACS (TM): Using the Intelligent Mail Barcode you can receive address updates electronically.

Address Correction Service: By placing an endorsement, such as "Address Service Requested", on your mail piece, the USPS will forward mail to a new address and notify you of the change and return any undeliverable mail. We can then update your list to incorporate these changes.

Other important data hygiene tools available to eliminate outdated records in your database are:

"Do not mail" purging.
Deceased recipient purging.
Apartment number appending to increase deliverability.

Benefits of Data Hygiene:

Control mailing waste and save on postage and printing.
Reduce lost sales.
Increase customer loyalty.

List Targeting:

The success of your direct mail campaign is driven by three components: the mailing list, the offer and the creative. The most important of these is the list. If you don't get your offer to the right people, it's costing you money. Eye/Comm provides you access to databases that enable you to:

Target prospects that most closely resemble your customers by list profiling.
Customize a list to your specific offer by list segmentation.
Test mailing lists to insure maximum results for your ongoing database marketing campaigns.
Overlay demographic and psychographic intelligence onto your customer data.

List Profiling:

Find out what your best customers have in common. Eye/Comm provides complete data analysis and list segmentation to enhance your direct marketing. List Profiling provides valuable insights into consumer behaviors. By utilizing survey research to identify consumers' values, attitudes, and product preferences and combining that with U.S. Census data, we help you to:

Profile the unique characteristics of your best and most profitable customers.
Target your selling messages to the right audience at the right time.
Open new channels to reach your customers and prospects using the methods they prefer.
Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions).
Build loyalty programs that increase lifetime value.
Improve your database marketing with more profitable prospecting, through modeling and forecasting.

After developing a comprehensive profile of your model customers, Eye/Comm can find more people who fit that profile, so you can tailor your message to match their needs and interests, and increase the chances that they'll act on your offer.

Identify and target new prospects most like your best customers.
Boost your direct response rate.
Increase your market penetration.
Dramatically improve your advertising ROI.
Improve multimedia marketing by applying profiles to hit the target across all media.

Tracking and Analysis:

Direct mail advertising is unique because it provides measurable results. Through testing and tracking you can determine the most effective mailing lists, offers and creative to develop a strategy for success.

Mine the best intelligence from your response.
Update your mailing list.
Evaluate your ROI.
Find response trends to improve the ROI for future campaigns.
Improve your offers and creative to maximize response.