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The Eye/Comm Blog

How To Create A Text To Campaign

Posted by Summer Gould on Mon, Nov 06, 2017 @ 07:43 AM

San Diego Mobile Marketing

One way to take advantage of mobile in your marketing is to do a text to campaign. This can be a text to donate or a text to win campaign. These are very popular and they work. As with all marketing a text campaign needs to be well thought out. Get your goals down in writing and know who you want to reach out to.

How Does It Work?

  1. Choose A Software Provider – There are many providers that can help you. Make sure to really check them out to see that the platform has the features you need.
  2. Get A Phone Number – Once you pick your software provider, you will need to get a phone number. This will be the number people use to text.
  3. Marketing – Now it is time to pick which marketing channels you will provide the text number on. They work great for direct mail, social media and email. What other ways can you get your message out?

What Happens When Recipients Respond?

  1. Text – They text the number with either a donation amount or a message you asked them to type to enter.
  2. Link – There is a link sent to the phone to push as a confirmation and get taken to the next step in your process.
  3. Landing page – This is where they enter credit card info to donate or fill out your form to enter to win.

As with any marketing campaign you need to designate a person to be in charge of mobile. So before you roll out your campaign you want to make sure that you test it. Work out all the bugs before you are ready to start. Also it is a good idea to test this from multiple types of phone and tablets. You want to be sure your forms are working correctly. You might consider using an incentive to get people to refer friends to your campaign. There is no better way to increase response rates that to have a recommendation.

Why Use  Multi-Channel Marketing

It is also a good idea to explain how the text campaign works and that their information is safe with you. As you go along, make note of what works and what doesn’t, then adjust to keep honing your strategies and making more out of your mobile texting. Are  you ready to get started?

Questions? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing

Ideas For Your Next Mobile Marketing Campaign

Posted by Summer Gould on Mon, Sep 25, 2017 @ 07:00 AM

San Diego Mobile Marketing

Mobile marketing is more than just creating a mobile friendly website and slapping a QR code on a printed piece. To take advantage of the true power of mobile you need to create a true mobile marketing campaign. So what are your options with mobile?

Here are 3 ideas to try for your next mobile marketing campaign:

  1. Mobile Ads: You can purchase banner ads and page ads that show up during mobile searches and on your website. You can do hyper-local targeted ads, based on the user’s physical location. Just make sure that if you’re going to spend money on a mobile ad, that you’re driving people to a mobile-friendly landing page.
  2. SMS Text Messaging: SMS (short message service) should be an opt-in campaign. People give you access to their smartphone number when you provide them with something of value. This works great for coupons and notifications that are important to them. Rewards programs work great too, as long as the perks you provide are wanted.
  3. Augmented Reality: There are so many fun and creative ways to use AR. Think of the Pokémon Go craze and the Ikea catalog that lets you see the furniture in your own home before you buy it. The great part is the engagement created with your customers and prospects when you create a fun experience.

As you can see, there’s a lot more to mobile marketing than just your website. Mobile allows you to reach people where they are quickly. Your audience is on the move, so you need to be too. Marketers currently underestimate the importance of mobile marketing. As more and more people rely on their mobile devices for shopping and information, business need to be there or get left behind. The sooner your business gets a mobile plan in place, the faster you will be able to take advantage of these exciting technologies.

Why Use  Multi-Channel Marketing

Are you ready to get started or have questions? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing

Mobile Marketing In 2017 with NFC

Posted by Summer Gould on Mon, Aug 14, 2017 @ 07:00 AM

San Diego Mobile Marketing

With mobile use at an all-time high marketers are reaching for more and more ways to interact with prospects and customers on their mobile devices. Have you considered using NFC (Near Field Communication) technology as part of your mobile marketing mix? Not sure what this is? Just like Bluetooth and WiFi, NFC works by sending information over radio waves. So there are no application downloads for your prospects and customers. NFC connects phones to each other as well as to NFC embedded sensor.

This technology really needs to be a part of your mobile marketing mix. NFC technology gives you the ability to transfer data to mobile devices when a person uses a wave motion or tap above an imbedded sensor. These sensors can be placed in print pieces such as posters, flyers, direct mail, packaging and so much more. Have you ever wondered how tap-and-go services like Apple Pay and Android Pay work? They use NFC. Now consider how you can use NFC in your marketing.

3 Quick Tips To  Start Mobile Marketing

The benefit of this marketing technology over augmented reality and QR codes is that it does not require an application to be downloaded by the user. This allows the user easier access to your information and will increase your interactions with them. As a marketer you can use NFC embedded paper to connect directly with customers/prospects and provide extra product information, vouchers, promotions, links to social media, how-to videos or any type of content you want. Get creative to wow your customers and prospects with a powerful experience.

Questions? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!


Topics: Mobile Marketing

Should You Use Augmented Reality in Your Mobile Marketing?

Posted by Summer Gould on Mon, Jul 17, 2017 @ 07:00 AM

Mobile Marketing San Diego

Since mobile marketing is now a must marketers are trying to find ways to stand out. Augmented reality is one of those ways. It has some really fun and exciting uses to enhance the experience your customers and prospects have with you. So what is augmented reality? Augmented reality (AR), is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

So after that boring definition, why do you want to use AR? The real power of AR is in the visuals, so instead of just telling you, let’s look at some really cool marketing AR examples.

  1. Coke example: https://www.youtube.com/watch?v=lLpNs0zGy0k
  2. Collection of examples: https://www.youtube.com/watch?v=Fd0XPKtqEV8
  3. Ikea example: https://www.youtube.com/watch?v=EaQF9jPkiWA

These are just a few of the powerful examples of how AR can create an awesome mobile experience. Adding a fun and useful tool to your marketing with AR does more than just sell your product or service. You have elevated your brand above the rest. Since everyone constantly has a mobile device with them, you can take full advantage of AR technology.

As with any marketing plan you need to take the time to plot out each of the steps your customers and prospects will take as well as why they should take them. You must also educate people on how the technology works and the benefits of trying it out. Don’t just expect that because you use augmented reality your sales will go through the roof. You need to have a good strategy, good content and ways to track your results just like any other marketing campaign you do.

3 Ways To Get Started With Mobile Marketing

Imagine the possibilities for your next campaign. What cool ways could you use AR to enhance user experience and drive mobile engagement?

Questions or need help? Call us In San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help.

Topics: Mobile Marketing

Why Your Business Needs a Mobile Marketing Strategy

Posted by Megan Arevalo on Wed, Jun 28, 2017 @ 08:50 AM

Моdеrn wоrld sсrеаms tесhnоlоgу frоm еvеrу аnglе, реорlе аrе wеll оссuріеd wіth thеіr busу аnd dеmаndіng sсhеdulеs, аnd dоn't hаvе tіmе tо lооk оut fоr dіffеrеnt brаnds, рrоduсts аnd uрсоmіng рrојесts thrоugh thе mеаns оf оfflіnе mаrkеtіng, suсh аs: рареr-bаsеd nеwsрареrs, bооks, соmmunісаtіоn mеthоds аnd trаdіtіоnаl ТV аnd rаdіо brоаdсаsts. Іn thе сurrеnt sсеnаrіо іntеrnеt аnd mоbіlе рhоnеs аrе thе mоst рісkеd mеthоd tо shаrе аnу іnfоrmаtіоn, sо whеn thе tеrm Dіgіtаl Маrkеtіng іs dіsсussеd, сustоmеrs саn ассеss thе іnfоrmаtіоn аnу tіmе аnd аnу рlасе аs реr thеіr соnvеnіеnсе.

Recent report by Website Builder shows wоrld has sunk tо аn ахіs роіnt, whеrе реорlе frоm аll оvеr thе glоbе саn ассеss thе іnfоrmаtіоn vіа соmрutеrs, tаblеts оr mоbіlеs. Dіgіtаl mаrkеtіng іs іndееd а blеssіng fоr thе busіnеss оwnеrs, whеrе thеу саn іnfluеnсе thе іmаgе оf thеіr соmраnіеs vіа dіgіtаl mаrkеtіng аnd саn rеасh uр tо а lаrgеr сhunk оf сustоmеrs glоbаllу.

Yоu Ѕhоuld Dо Dіgіtаl Маrkеtіng

Іn thе еrа оf tесhnоlоgу, whеrе Ѕmаrtрhоnе rulеs оur lіfе, wе fееl bоund tо ассеss thе рrоduсt dеtаіls оnlіnе оnlу thrоugh, mоbіlеs, соmрutеrs оr tаblеts. А busіnеss turns dоеs nоt mеаn thе hugе trаffіс оn thе рrоduсt wеbsіtе, but thаt trаffіс соnvеrtіng tо lеаds оr bооstіng thе sаlеs. Оnlіnе Маrkеtіng, іs а tооl whісh wоrks оn уоur сustоmеr's рsусhоlоgу wіth thе аttrасtіvе соntеnt, аds fоllоwеd bу vаrіоus оthеr mаrkеtіng tасtісs, Dіgіtаl Маrkеtіng tооls аnd tесhnіquеs рrоvіdе busіnеss оwnеrs thе bеst сhаnсеs fоr соmреtіtіоn, survіvаl аnd еvеn fоr thе busіnеss bооst.

Аskіng Рrісе

Тhе fіrst аnd thе fоrеmоst rеаsоn tо орt fоr dіgіtаl mаrkеtіng іs, but оbvіоuslу thе соst-fасtоr, whісh іs quіtе есоnоmісаl, bеіng соmраrеd tо trаdіtіоnаl оfflіnе mаrkеtіng mеthоds. То іllustrаtе thе fасt а ТV аd оr nеwsрареr аdvеrtіsеmеnt саn соst hugе аnd wіth nо guаrаntее оf bеіng nоtісеd bу еvеrуbоdу, оn thе соntrаrу аn еmаіl оr sосіаl mеdіа саmраіgn, саn rеасh оut tо а mаss рорulаtіоn glоbаllу.

Rеlіаblе Сustоmеr's Fееdbасk

Аnоthеr bеnеfіt, whісh rеаllу suіts thе nееd оf thе busіnеss, іs thе rеаl-tіmе аnd rеlіаblе сustоmеr fееdbасk аnd rеvіеws tо uрgrаdе thе sеrvісеs wіth tіmе. Wіth dіgіtаl mаrkеtіng раttеrn busіnеss оwnеrs dоn't nееd tо sреnd ехсеssіvеlу оn survеуs аnd сustоmеrs' fееdbасk, but thе unbіаsеd іnfоrmаtіоn саn bе аttаіnеd thrоugh іntеrnеt mаrkеtіng аnd ultіmаtеlу wіn thе сustоmеr's trust. Тhе bеttеr rеvеnuе grоwth ехресtаnсу оf еіthеr smаll оr mеdіum еntеrрrіsеs саn ехtеnd tо 4 tіmеs muсh bеttеr bу usіng dіgіtаl mаrkеtіng tесhnіquеs, sіnсе іt lеts thе рrоduсt аvаіlаblе tо gо lаrgеr аnd fаrthеr rеасhіng mаrkеts bоth lосаllу аnd аbrоаd.

Вrаnd Rесоgnіtіоn

Оnlіnе Маrkеtіng рrоvеs bеnеfісіаl fоr thе brаnd rерutаtіоn, wіth sаtіsfіеd сustоmеrs аnd thеіr rеаl-tіmе fееdbасk, busіnеss оwnеrs саn rеасh tо оthеr роtеntіаl sеt оf сustоmеrs. Тhіs hеlрs thе busіnеss оwnеrs tо mаkе thе brаnd rерutаtіоn gо vіrаl аs ехресtеd, furthеr ореnіng nеw dооrs оf орроrtunіtіеs fоr rеасhіng bіggеr mаrkеts аnd аttаіn busіnеss grоwth.

Соnvеrsіоn Орtіmіzаtіоn

Ѕіnсе thе сurrеnt еrа іs turnіng mоrе dіgіtаl, thаn реорlе dо hаvе thе ассеss оvеr thеіr gаdgеts аt еvеrу tіmе аnd busіnеss оwnеrs саn rеmаіn аvаіlаblе wіth thеіr рrоduсt, rеgаrdlеss оf thеіr tіmе-zоnе rеstrісtіоns аnd ultіmаtеlу а lаrgеr rеасh tо thе соnsumеrs wоuld lеаd tо соnvеrsіоn, bесаusе thе соnsumеr wоuld gеt whаt thеу аrе lооkіng fоr а реr thеіr соnvеnіеnсе. Wіthоut соnvеrsіоn, аll thе trаffіс wоuld mеаn nоthіng аnd аll thе оthеr mаrkеtіng еffоrts wоuld еnd іn dеsраіr. Тhіs іs thе sоlе rеаsоn, whу busіnеss оwnеrs рut mоrе еffоrts tоwаrds thе dіgіtаl mаrkеtіng саmраіgns.

Κеу Dіgіtаl Маrkеtіng Тооls

Dіgіtаl Маrkеtіng саn bе dоnе іn vаrіоus wауs, bеlоw mеntіоnеd аrе а fеw оf thе mајоr kеуs, аlthоugh wіth thе uрсоmіng іnnоvаtіvе tесhnоlоgу mеthоds, mоrе wоuld bе аddеd tо thіs lіst.

  • Wеbsіtеs аnd ЅЕО соntеnt
  • Вlоgs
  • Іntеrnеt bаnnеr аds
  • Оnlіnе vіdео соntеnt
  • Рау-реr-сlісk (РРС) аdvеrtіsіng
  • Еmаіl mаrkеtіng
  • Ѕосіаl mеdіа mаrkеtіng (Fасеbооk, Тwіttеr, LіnkеdІn, еtс.)
  • Моbіlе mаrkеtіng (ЅМЅ, ММЅ, еtс.)

Whеn а сustоmеr wаlks іntо а shор, thе fіrst stер hе/shе fоllоws іs tо іnsресt thе рrоduсt аnd thеn mіght lеаvе wіthоut buуіng аnуthіng. Undеnіаblу а lаrgеr numbеr оnlу соmе аnd gо аnd vеrу smаll grоuрs mаkе а buу. Еvеn іf thе рrоduсt wеbsіtе rесеіvеs tоns оf wеbsіtе vіsіtоrs dаіlу оr wееklу, but nоnе оf thеm еvеr соnvеrt, thеn іt's аlаrmіng, bесаusе іt lеаds tо сlеаr іndісаtіоn thаt thе busіnеss wіll аlsо сеаsе tо ехіst. Dіgіtаl Маrkеtіng hеlрs thе busіnеss оwnеrs tо utіlіzе thе trіеd аnd tеstеd mаrkеtіng tасtісs, whісh nоt јust аttrасt thе suреrfluоus trаffіс, but hіghlу роtеntіаl tаrgеt trаffіс аnd wоuld еnsurе thе survіvаl оf thе busіnеss.


Topics: Mobile Marketing

How To Add Mobile Marketing

Posted by Summer Gould on Mon, May 22, 2017 @ 07:55 AM

San Diego Mobile Marketing

Are you considering adding mobile to your marketing mix? Now is definitely the time to do it. Did you know that 90% of people move between multiple screens and devices? Can your current marketing strategy follow them? Start your marketing plan now to include mobile.

There are 3 things you need to consider before implementing a mobile plan.

  1. Convenience: Will your prospects and customers find it easy to use? When you make your messaging or app so that it makes people’s lives easier you are sure to get good participation.
  2. Relevance: Are you keeping your messaging relevant to prospects and customers? Do they want or need the product or service you are messaging them about? Segment your list so that you are always targeting the right people.
  3. Permission: Do you have permission to send to them? You need to invite people to sign up for messaging, download your app and so on. Do not send mobile messages to people who have not opted in.

Now that you have considered the perspective of your prospects and customers you are ready to look at how they currently interact with you. How does that fit with your marketing plan and how can mobile help? It is extremely important that your marketing efforts between channels work together seamlessly. You want to build an excellent customer experience. Just adding mobile because you should, does not make a good contribution to your marketing, you need to do more.

So your first focus on planning is all about the customer and how to bring value to them. Next is the actual campaign execution. What are you going to do? When are you going to do it? How long will it last? Does it tie in with other channels? Who is going to do what? There are many other questions to ask yourself but these will get you started. Remember to test everything on multiple devises to be sure that the design is functioning properly, the messaging is clear and any links are working properly. You may even want to consider a stepped campaign to a small group of people first in case there are any bugs you missed.

What Is Mobile Marketing  How Can I Use It?

Do not be afraid of mobile marketing. There are plenty of good campaigns out there now to reference when building your own. Take the good things they are doing and grow those ideas into your own campaign. Even if you are not ready to start right now, consider sitting down with your team and hashing out ideas of what could really benefit your customers if you go mobile. It is never too early to start your discussion.

Have questions? Call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing

Mobile Marketing Usage For 2017

Posted by Summer Gould on Mon, Apr 24, 2017 @ 07:00 AM

Mobile Marketing San Diego

For the past 5 years we have been told that mobile is where we need to be as marketers. We hear it, but do we understand it? How does mobile work for you? So many of us struggle with these questions; does this mean we need to make a mobile app? Does it mean we need to start SMS or MMS campaigns or does it mean something else? The easiest answer is it depends, on what you sell, who your customers are and what you have the ability to offer.

Target Marketing Magazine did a media usage survey which found the following in the mobile categories:

  • Mobile SMS, short codes: 15% will increase budgets, 16% will stay the same and 66% are not doing this at all
  • Mobile optimized website: 44% will increase budgets, 31% will stay the same and 22% are not doing this at all
  • Mobile apps: 23% will increase budgets, 21% will stay the same and 54% are not doing this at all
  • Near field communication: 7% will increase budgets, 11% will stay the same and 81% are not doing this at all
  • GPS/location based messaging: 17% will increase budgets, 15% will stay the same and 66% are not doing this at all

As you can see from the survey there are a lot of people not using the technology. This also did not factor in other mobile opportunities such as mobile shopping carts, landing pages, QR codes, augmented reality and others. Now that you know what others are doing or not doing in a lot of cases, let’s look at how consumers behave.

  • Millennial: 49% make mobile purchases weekly. They love texting, so consider using SMS. Wide use of mobile apps is reported for this target group. They spend 3.1 hours per day on their mobile phones.
  • Gen X: 26% make mobile purchases weekly. They love texting, so consider using SMS. Wide use of mobile apps is reported for this target group. They fall in line with millennials at around 3 hours per day of mobile phone use.
  • Baby Boomer: 11% make mobile purchases weekly. They prefer talking on their phones and use some texting. They spend 1.5 hours per day on mobile phones.

So taking into consideration how much people use their phones and how little many companies are using mobile, it is pretty obvious that we need to step up our mobile marketing. Start by doing an analysis on who your customers are, how they buy from you now and what would make their buying experience easier with mobile? Take that information and write your mobile marketing plan. By taking it one step at a time and using mobile where your customers need it will help you to have success.

Why Use  Multi-Channel Marketing

Questions or need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing

Has Mobile Technology Changed The Average Consumer?

Posted by Maureen Sanford on Tue, Mar 21, 2017 @ 08:46 AM

Without a doubt, mobile technology has changed our lives. With a smartphone in our hands, we can get directions with real-time updates on traffic, find out breaking news, as well as the latest gossip from our friends, and capture our lives in high-quality photos and videos. And that’s just naming a few. The possibilities are seemingly endless, as developments and capabilities continue to improve every year.

But how have mobiles changed the way we shop? Now it’s easy to research products, browse and order in just a few clicks. While online shopping was once reserved for more traditional desktop computers, it’s easier than ever to make purchases on-the-go. In fact, by 2018, m-commerce sales are estimated to reach $626 billion.

Contactless payment points are appearing everywhere too. Even when we make it to the shops, we’re still reliant on our ever-powerful phones. 90% of consumers are already using their smartphones for pre-shopping activities as well, including finding out things like the opening hours of a business.

Brands are tapping into the reality that we take our phones everywhere, with more and more companies using social media to interact with consumers in a personal way. In the future, expect to see increased attempts to bridge the gap between friendship and commerce. For more predictions, check out this great infographic.

Mobile Marketing

Topics: Mobile, Mobile Marketing

Improve Your Mobile Commerce Strategy in 10 Must Do Steps

Posted by Colin Cieloha on Tue, Jan 31, 2017 @ 08:00 AM

The number of smartphone users is increasing daily, and people are becoming comfortable with using their mobile devices to shop online. For a business to keep up to date and to profit from the smartphone trend, it is important to develop a comprehensive mobile commerce strategy. Young people aged between 18 and 34 are the most avid smartphone users. Analyzing the mobile commerce habits of this demographic can be an effective method in developing a robust strategy for mobile commerce.

The article below and the adjoining infographic illustrate ten easy-to-follow mobile commerce strategy steps. These actions are based on the results of the 2016 Smartphone User Behaviour Report conducted among 2000 US millennials.

Know Your Audience

No strategy can be successful if the target audience is unknown.  For a mobile commerce strategy to reach a millennial audience, it is important to become acquainted with millennials preferences. According to the 2016 report, flowers are what 40% of millennials are buying with their mobile phones. Millennials were also choosing to use their phone to order taxi’s and booking services.

Use Sharing Features

There is a new phenomenon called “fear of missing out” where people become anxious that they are missing out on moments in other people's lives and constantly check social media. The survey reported that 1 out of 4 millennials suffer from this phenomenon. The best way to tap into this unusual type of anxiety is to encourage them to share certain content on social media. Millennials consider sharing life moments with friends and family to be one of the key advantages to owning a smartphone.

Make Security a Priority

Given that nearly half of millennials who took part in the 2016 Smartphone User Behavior survey report feeling unsafe when paying with their smartphones, it is necessary that mobile commerce strategy includes a well-developed security plan.

To discover the rest of the tips to a successful mobile commerce strategy, take a look at the infographic below. FINAL_Improve-Your-Mobile-commerce-strategy.png

Why Use  Multi-Channel Marketing

Topics: Mobile Marketing

Mobile Marketing Facts

Posted by Summer Gould on Mon, Dec 12, 2016 @ 07:48 AM

San Diego Mobile Marketing

Look by now all of us are aware of mobile marketing and that we should be doing it in some form. Many of us have even tried it out on a few campaigns. Most of us have performed sadly so we push it down the line as something to worry about next quarter. We are getting to the point where we really can’t keep kicking the can down the road.

Check out the facts:

  • Users spend more time online with mobile devices each day than they do with desktops
  • Mobile payments are on the rise
  • Mobile Ad spending is projected to be $40.1 billion by 2018
  • The top 3 smartphone brands are Apple, Samsung and LG
  • The top 3 mobile service providers are Verizon, AT&T and Sprint

Knowing these facts we must start working with mobile now. Yes, mobile can be a challenge especially when trying to figure out how best to engage with customers and prospects with this channel. So let’s take a look at a few of the options.

Mobile options:

  • Texting – This can be SMS or MMS and is permission based only. Consider what information you could send that people would want to sign up for.
  • QR Codes – These should be added to printed items such as flyers, direct mailers, posters and so on. The landing pages need to be mobile ready and should include your call to action.
  • Apps – These are a great way to get engagement, but apps will not work for every business. Will it work for yours? What will people use it for?
  • Augmented Reality – This is created in conjunction with printed pieces such as catalogs, mailers, posters, flyers and so on. The merger of the real world and one they can manipulate is really engaging when done well.
  • Mobile site and App Ads – You can purchase display ads that people see on their phones when they visit websites and use apps. These are getting more common.
  • Location based – You reach a customer or prospect when they are near you with special offers and deals. Retail locations do well with this.

Don’t bite off more than you can chew, but start chewing one thing at a time. Pick the one thing you think customers will engage with the most and start with that. Don’t let these important opportunities pass you by. Start your planning now.

Why Use  Multi-Channel Marketing

Have questions or need help? Call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing