The number of smartphone users is increasing daily, and people are becoming comfortable with using their mobile devices to shop online. For a business to keep up to date and to profit from the smartphone trend, it is important to develop a comprehensive mobile commerce strategy. Young people aged between 18 and 34 are the most avid smartphone users. Analyzing the mobile commerce habits of this demographic can be an effective method in developing a robust strategy for mobile commerce.
The article below and the adjoining infographic illustrate ten easy-to-follow mobile commerce strategy steps. These actions are based on the results of the 2016 Smartphone User Behaviour Report conducted among 2000 US millennials.
Know Your Audience
No strategy can be successful if the target audience is unknown. For a mobile commerce strategy to reach a millennial audience, it is important to become acquainted with millennials preferences. According to the 2016 report, flowers are what 40% of millennials are buying with their mobile phones. Millennials were also choosing to use their phone to order taxi’s and booking services.
Use Sharing Features
There is a new phenomenon called “fear of missing out” where people become anxious that they are missing out on moments in other people's lives and constantly check social media. The survey reported that 1 out of 4 millennials suffer from this phenomenon. The best way to tap into this unusual type of anxiety is to encourage them to share certain content on social media. Millennials consider sharing life moments with friends and family to be one of the key advantages to owning a smartphone.
Make Security a Priority
Given that nearly half of millennials who took part in the 2016 Smartphone User Behavior survey report feeling unsafe when paying with their smartphones, it is necessary that mobile commerce strategy includes a well-developed security plan.