Mobile marketing is more than just creating a mobile friendly website and slapping a QR code on a printed piece. To take advantage of the true power of mobile you need to create a true mobile marketing campaign. So what are your options with mobile?
Here are 3 ideas to try for your next mobile marketing campaign:
- Mobile Ads: You can purchase banner ads and page ads that show up during mobile searches and on your website. You can do hyper-local targeted ads, based on the user’s physical location. Just make sure that if you’re going to spend money on a mobile ad, that you’re driving people to a mobile-friendly landing page.
- SMS Text Messaging: SMS (short message service) should be an opt-in campaign. People give you access to their smartphone number when you provide them with something of value. This works great for coupons and notifications that are important to them. Rewards programs work great too, as long as the perks you provide are wanted.
- Augmented Reality: There are so many fun and creative ways to use AR. Think of the Pokémon Go craze and the Ikea catalog that lets you see the furniture in your own home before you buy it. The great part is the engagement created with your customers and prospects when you create a fun experience.
As you can see, there’s a lot more to mobile marketing than just your website. Mobile allows you to reach people where they are quickly. Your audience is on the move, so you need to be too. Marketers currently underestimate the importance of mobile marketing. As more and more people rely on their mobile devices for shopping and information, business need to be there or get left behind. The sooner your business gets a mobile plan in place, the faster you will be able to take advantage of these exciting technologies.
Are you ready to get started or have questions? Call us in San Diego at (619) 448-6111 or email [email protected]. We are glad to help!