Let’s start with the differences between the two options. SMS (Short Message Service) messages are limited to 160 characters and are the most common type of text messages received. MMS (Multimedia messaging service): messages contain media content such as video, images, audio, and are not limited to the number of text characters within the message. SMS and MMS messages are the same cost to the consumer.
So which one should you use for your mobile marketing program?
In today’s marketing climate mobile marketing is the place to be. More people use their mobile phones now than ever before. As the SMS option is limited, it can cause abbreviations and misinterpretations. So it is best targeted for short to-the-point messages to people who know who you are and what you are about. If you are creating a whole new program or product, MMS would be the way to go. It allows you to include more of the normal marketing messages with the use of pictures and video embedded. It is a much more robust option for marketers and is currently driving a better response rate.
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