Are you designing your email campaigns for mobile? You should be. Email open rates on mobile devices are upwards of 50%. What does this mean for you? If you are not designing your email campaigns for mobile devises, you are missing out on an entire growing group of people. Your focus should be on mobile. The best way to drive more response is by reaching people where they are, which is on their mobile devices.
5 Mobile Email Design Tips:
Create a single column design: This will make scaling to smaller screens easier. You do not want a choppy disorganized look when viewed on mobile devices.
Plain text: Make sure to have a plain text version available. Get your message across even when images are not viewable.
Summary: Include a summary at the top of your email for the recipient to easily see what the email is about. You can even create links there to quickly get them to the content they are most interested in.
Alt text: Write alternate text for all your images so that if they do not display correctly the recipient will still get the information.
Landing pages: Include links to landing pages that are mobile friendly. Use responsive design so that they look good no matter what device is viewing them.
By making these design changes you will not be damaging the email when viewed on computers, but you will vastly improve the email readability on mobile devices. This should increase your responses. Stay colorful and creative, that still matters with email marketing. Make sure you are tracking your results and test different subject lines. The best way to get an email opened is a compelling subject line. You may be surprised at which subject lines get the most response.
If you have any questions call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!