The Eye/Comm Blog

Multi-Channel Marketing: If You Can’t Track It, Don’t Do It

Posted by Summer Gould on Mon, Oct 27, 2014 @ 09:12 AM

San Diego Multi-Channel Marketing

 

 

How effective is your multi-channel marketing campaign? That's the question that you need to answer to make the most of your marketing, focusing on what works best and spending your budget in the most effective way. Before you launch any campaign or promotion, set a system in place that will allow you to track the results of that campaign.

 

Tracking your results means you can see what resonated best with your customers, what got the most interaction, and what led to the most sales, sign-ups, or shares. You then have the information you need to further hone your campaigns, focusing your resources on the things that work, and preventing your business from losing money on the things that don't.

 

Here's how you can track some of the most common marketing channels:

 

 

  • Print marketing and direct mail – with printed pieces and mailers, make sure each one offers your customers a way to respond, and a way you can track those responses. If you are using QR codes, URLs, or coupons, each one should click through to a landing page unique to that particular campaign so you can track traffic from that source. If you offer customers the opportunity to text or call you, have a telephone analytics system in place so you can track which campaign generated the most calls and sales.
  • Social media – social media metrics are your best ally when it comes to tracking social media marketing. Metrics will tell you which tweets, posts or updates generated the most activity, including likes, shares and re-tweets. As well as individual posts or topics, you'll be able to see which customers respond most and what times of day work particularly well.
  • Email – email offers up a wealth of metrics you can track to help you assess the effectiveness of your email campaigns. Choose your tracking program and make sure it's ready to go before you start so you can keep an eye on how many customers open your emails, click links in them, and take action (such as a purchase or sign up for more info) after clicking. You can also track unsubscribe rates to see what isn't working.
  • Mobile – mobile marketing can be used to send out coupons, updates, offers and texts direct to your customers' smartphones via SMS or an app. By tracking click through rates and replies, and examining any relevant in-app metrics, you can build up an image of how customers are interacting with your mobile marketing.
  • Content marketing – as well as social media, which we've already covered, content marketing also includes content such as blog posts, white papers, eBooks, and infographics. As well as page views or downloads, you can use your website metrics to determine where your visitors are coming from, how they are interacting with your content, and how frequently your content drives them to click a link or take other action.
No matter what kind of marketing method you're using, ask yourself first how you will track it. Give your multi-channel campaigns the best chance of success by putting a tracking system in place for each channel so you can compare and contrast their effectiveness and return on investment.

 

 

 

 

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

 

 

Topics: Marketing, Direct Mail, Direct Marketing

Mobile Marketing: Your Website Needs To Be Responsive

Posted by Summer Gould on Tue, Oct 21, 2014 @ 01:43 PM

San Diego Mobile Marketing

 

Your website is the digital equivalent of your head office. If your visitors arrive to find it cluttered, hard to get around, or no one there to greet them and make sure they're comfortable, their first impression won't be a favorable one. That could mean them clicking away, and you losing a sale, a visitor, or a valued customer. Responsive website design is your key to making sure your customers have a positive browsing experience regardless of which device they are using. With mobile becoming increasingly popular with consumers, responsive web design has never been more important.

 

Why Mobile Matters More Than Ever

 

Mobile is becoming increasingly popular with consumers, with many people turning to mobile devices as a matter of course when it comes to researching businesses, connecting with them, and making purchases. Research by The Nielsen Company suggests that as many as 46 percent of consumers use mobile exclusively when looking up business information online, with one out of three relying on mobile when making a purchase. 

 

What do these statistics mean for your business? They mean that your customers and potential customers are using smartphones and tablets to look for businesses like yours. Your website needs to be optimized for those customers.

 

How Responsive Web Design Works

 

Responsive web design works by adapting your website to suit any device it's displayed on. That's particularly important in today's mobile world, when a customer could just as easily click to your website on a smartphone or tablet as on a laptop or PC. Responsive web design means that your website is coded to adjust to the screen size and dimensions it's being viewed on. From images to important information, and from menus to navigation, everything is displayed in a way that looks good and is easy to use.

 

You can make your web design responsive by asking your web designer or programmer to code it that way, by finding a web designer if you don't currently use one, by building it in-house using a web platform that offers responsive design as standard, or by using one of the easy to use mobile website builders that are available online.

 

How Responsive Web Design Helps Your Business

 

Responsive web design means your website is displayed perfectly for your customers no matter where they are or what device they are using. In concrete terms, responsive web design is an investment that will make you money in the long term.

 

When your customers visit your site, they are looking for the information they want in a format that's easily accessible. Without responsive web design you run the risk of your content resizing in a way that hides important information, looks unsightly, makes it difficult to click around, or makes it hard to navigate without scrolling or zooming. When that happens, you risk losing your customer and any potential sales to a competitor as they go elsewhere on the web for a site that is easy to use on their device of choice.

 

 

 

 

Responsive web design gives your customers an online experience that adapts to them and makes their visit straightforward, rather than demanding that they adapt to your site. Your business will make a good impression, and your customers will be more likely to stay and do business with you. If you need help or have questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

 

 

Topics: Mobile Marketing

7 Tips on How to Create an Effective Multi-Channel Marketing Campaign

Posted by Summer Gould on Tue, Oct 14, 2014 @ 09:49 AM

Multi-Channel Marketing San Diego

Developing an effective multi-channel marketing campaign can feel a little like a juggling act, but in fact a good multi-channel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand through one channel alone. Here are just some of the ways customers like yours connect with brands:

  • Print
  • Direct mail
  • Social media
  • Email
  • TV and radio advertising
  • Internet advertising
  • Websites
  • SMS and mobile marketing
  • Billboards
Your audience is in more than one place – you need to be too. Multi-channel marketing means reaching your audience across more than one channel. These tips will help you craft your multi-channel marketing campaign.

 

Know Your Goal

 

For your campaign to be effective, it's important to start with your goal. This will be something specific such as:

  • Promote a product or service
  • Increase sales
  • Develop relationships
  • Garner more interaction on social media
  • Generate inquiries and leads
  • Grow your online authority
  • Raise brand awareness

Have your goal or goals clearly in mind so you can plan every stage of your campaign to best meet them.

 

Know Your Audience

 

Before you start building your campaign, know who you're talking to. Use sources such as reports from previous campaigns, customer feedback, demographic information, and website or social media metrics to build a clear image of your audience. Make use of customer profiles to focus on your ideal customer, their wants and needs, and the kind of message that appeals to them.

 

Choose Your Channels Carefully

 

A multi-channel campaign doesn't mean using every possible channel. Rather, figure out which combination of channels is likely to resonate best with your target audience. Use what you know about how they interact with brands, and their past interactions with you, to help you make that decision. For example, if you're targeting 18-25 year olds, you might find mobile is especially effective, whereas 45-55 year olds might use mobile, but not to the same degree.

 

Keep the Message Consistent

 

A good multi-channel campaign gives your audience a consistent experience across channels. The value you offer them and your brand voice should remain consistent across channels. After all, your customers don't think in terms of channels, they think in terms of what your message means to them. Make sure the message is consistent, making their transition between channels (such as scanning a QR code to go from print to online, or clicking your link from your Facebook page) seamless.

 

Vary Your Delivery

 

Consistency is important in a multi-channel marketing campaign, but that doesn't mean saying the message the exact same way in each medium. Each channel has its own best method of communication. The essence of your message will be the same, but the way you convey it in a 140 character tweet will differ from how you say it in a blog post or status update on Facebook. This is also important if you're using audience segmentation – the core of your message might be the same, but the details, focus and delivery need to be tailored to both your audience and your channel.

Check out these marketing tools to help you.

 

Involve Your Whole Team

 

Your multi-channel plan doesn't exist in a vacuum. Your sales team will have valuable insights into the customers you're selling to. Your customer service team needs to be in the loop so they can help keep the message consistent and deliver value to your customers. Your IT people will have insights about physical resources, databases, measuring results and so on. Good communication between different departments means that you are all working from the same strategy with the same common goals, making for a smoother and more effective campaign.

 

Plan to Measure Results

 

A multi-channel campaign needs a significant investment of time, money, and creative energy. To get a strong return on that effort, it's important to monitor your results. Decide how you're going to measure customer response to each of your channels so you can map their effectiveness and see how well they fit into the campaign as a whole. Good measurement means you'll gain the information you need to hone your marketing efforts and put your energy into what works.

 

Planning a multi-channel campaign takes time and effort, but by breaking the process down into clear steps and always keeping your goals and your audience in mind, you can plan a campaign that will put your message in front of the right people, at the right time and in the right way.


If you have any questions call us ine San Diego at 619-448-6111 or email info@eyecomm,org. We are glad to help!

Topics: Marketing

Great Nonprofit Fundraising with Direct Mail

Posted by Summer Gould on Wed, Oct 08, 2014 @ 08:06 AM

Nonprofit Direct Mail San Diego

Direct mail can be very beneficial for nonprofit organizations looking to increase their fundraising. There are 3 factors that determine the success of your direct mail campaign. 40% is the list. 40% is the offer or cause. And 20% is the creative. Test each one to find what works best.

Direct mail is more costly than sending out an email due to printing, mailing and postage costs, but if you can increase your ROI to cover that cost it can be well worth it.

  • Direct mail is more targetable than email. Unlike most other media you can select your target audience and deliver your message directly to their home or office.

  • Direct mail is more personal. Your offer can be customized to the recipient’s known behaviors.

  • Most people perceive mail as more personal and important than other media.

  • Mail is tangible and includes a response device. All direct mail is dimensional and the recipient interacts with it in both a visual and a tactile way.

  • Unlike email, the recipient can’t just hit delete to make your message disappear. Your donors and prospects respond to different types of media. Many will prefer the personal touch of mail.

  • According to recent USPS research: Two-thirds of Americans view traditional mail as more personal than internet communications and say mail is more private than email. 68% of Americans say mail is more secure than internet communications.

In direct mail your list is the most important part. Obviously, the best list is your list of current donors.

  • Don’t forget to occasionally solicit lapsed donors. Consider telemarketing to those audiences in addition to mail.

  • Keep your donor mailing lists up to date. Obsolete data not only costs you money spent on undeliverable or misdirected mail, but can cause lost donations and can impact donor goodwill.

  • Studies have found that on average, up to 20% of records within a typical house file are undeliverable. By keeping your data current, you will save on printing, mailing and postage costs.

The USPS now requires you to comply with their Move Update regulations by updating your lists every 95 days. There are several important list hygiene tools available to help keep your data clean and accurate.

  • National Change of Address (NCOA) for new addresses of people who have moved.

  • Dedupe, so that you are not sending multiple pieces to the same address.

  • Deceased recipient purging, removing anyone who has been reported as recently deceased, can be a great asset as your list of donors are aging.

Finding good lists of prospective donors can be hard. Here are a few ideas you can try.

  • Trade lists other nonprofits in your area. Make sure to code the lists when you send them out so that you know who responded from what list.

  • You can find targeted prospect lists by looking for individuals who are sympathetic to your mission and have the capacity to give. By utilizing available list targeting tools it is possible to find prospects that most closely resemble your best donors.

  • You can customize a list to your specific cause and overlay demographic and psychographic intelligence onto your donor data.

  • Another option is to profile you donor list. Sophisticated list profiling is now a reality. Through a powerful array of new market segmentation tools you can profile the unique characteristics of your best donors and identify and target new prospects most like them. The results can boost your direct response rate, increase your market penetration, and dramatically improve your fundraising ROI. Eye/Comm can show you how.

Something else that Nonprofits should take note of, if you are mailing raffle tickets: The United States Postal Service (USPS) is strictly enforcing regulations on mailing raffle tickets. If you plan to mail raffle tickets for a fundraiser, you must meet certain requirements or USPS could legally refuse to accept your direct mail. While it is legal to include advertising for a raffle, including a raffle or lottery ticket in a mailing is strictly prohibited unless you follow USPS guidelines. To avoid potential problems USPS requires the ticket makes clear that no payment is required to enter a raffle. The following elements should appear on each ticket in a mailing:

  1. Use the wording “suggested donation” before the price of the ticket.
  2. Use the wording “no donation required to enter” or add a check box “Please enter my name in the drawing. I do not wish to make a donation at this time.”

An alternative is to not include a ticket in the mailing. It is legal to advertise a raffle by mail, but you should still use the phrase “suggested donation” if you list the price of a ticket on the advertisement. Send us a pdf or sample of any raffle ticket before you print and we will alert you to any potential problems. info@eyecomm.org or call 619-448-6111.

Topics: direct marketing agency, Direct Mail, Direct Marketing

How to Effectively Utilize QR Codes in your Marketing

Posted by Summer Gould on Fri, Oct 03, 2014 @ 10:36 AM

 Mobile Marketing with QR Codes

When it comes to building customer connections, generating interest, and closing sales, print marketing is an effective way to reach out. But there's no doubt that customers are becoming more mobile as smartphone popularity continues to increase and digital content is becoming more important as a result. Enter QR codes. These simple 2D barcodes that can be scanned by a smartphone, create a bridge between print marketing and digital content.

QR codes can be used effectively on any printed material you can think of – direct mail, brochures, fliers, postcards, sales letters, posters, leaflets, menus, event programs, and business cards. If you can print it, the chances are you can use a QR code on it.

Get it Printed – And Get a QR Code on It

To be effective, QR codes need to be easy to scan, and what could be easier to scan than a high quality piece of print? Your printed material is already in your customers' hands, which means you have their attention. It's the perfect opportunity to encourage further engagement by using a QR code to invite them to connect with digital content. This bridges the gap between print and online and allows you to enter the mobile marketing arena.

Think Information Not Just Destination

You want your QR code to work for you – simply linking to your homepage isn't enough. Your code needs to offer something valuable to your customers that will catch their interest and encourage them to get in touch, make a purchase, sign up for information or come back for more. Here are some examples of ways you can use QR codes to add value for your customers: 

  1. Link to exclusive or time-limited content

  2. Provide specific information about you, your products, or services

  3. Connect your customers with media such as a video or gallery

  4. Direct your customers to a landing page, email sign up form, or even dial a phone number

  5. Send out special offers such as coupons or discounts

The Do's and Don'ts of QR Codes

As with any other kind of marketing or informational campaigns, there are do's and don'ts of using QR codes. Knowing them will help you make the most of your QR codes.

Do offer an incentive to scan. QR codes are a fast and easy way for your customers to connect with you, but they still need a good reason to grab their phone and scan your code. Make sure scanning the code is worth their while by offering them information or an offer they won't want to miss.

Don't assume your customers will scan the code. It's unlikely that your customers will scan your QR code just out of curiosity. Keep in mind that it's up to you to encourage them to scan the code by making doing so just a little bit irresistible.

Do make your destination mobile friendly. Your customers will need to use their smartphone or tablet to scan your QR code, so make sure the place they're headed is optimized for mobile viewing.  If you don't, they'll click away and your opportunity will be lost.

Don't link to information that could be easily found elsewhere. If your QR code links straight to your homepage or Facebook profile, you're not making the best use of it. Use it as a shortcut to something informative or exclusive.

Do include a call to action. Treat your QR code as you would any other printed material, with a clear call to action that lets your customer know what they should do next, and why. Tell them why they should scan your QR code, for example “scan here to receive your free gift” or “scan to watch our two minute marketing 101 video.”

Don't make it hard to scan. QR codes need to be as easy as pie to use. That means making them at least an inch square, clearly printed and positioned so as to be accessible. Printed materials are great for this – a brochure, postcard, or even business card is easy to hold and scan. Posters work too as long as they're in a place your customers can easily stop and reach them.

Do test it. Just like everything else you send out, your QR code tells your customer something about your business. That means that as well as offering value and being convenient to use, the QR code destination needs to work, too. Make sure it's tested for functionality, quality, and mobile compatibility before you send it out to your customers.

Don't waste it. QR codes provide you with an opportunity to track customer activity and find out what they like and respond to. By tracking how customers respond to your QR codes you can see what works best and what doesn't, providing you with usable information to make your next QR code campaign even better.

QR codes are an effective way to make your print materials more interactive, connecting your customers with vibrant digital content that they won't want to miss. We can help you do that!

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Marketing, Mobile Marketing, Direct Mail

Unique Direct Mail Marketing That Gets Results – Dimensional

Posted by Summer Gould on Mon, Sep 15, 2014 @ 09:44 AM

San Diego Dimensional Mail

As we told you with the post on Pop Up mailers and 3D Glass mailers, direct mail has been around for a long time. Most people know what to expect when they check their mail box. There will be some postcards, envelopes, self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile. You can reach that pile as long as you provide them with something intriguing. What you really want once you are in this pile, is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with Dimensional Mailers:

  • Be the only one in the mail box: When it comes to dimensional mail you will be the only one in the mail box that looks the way you look. There will be no way for the recipient to miss your mailer.

  • Many options: They can be boxes, tubes, bottles or any shape you can think of. For example, you can send someone a message in a bottle they will not be able to resist opening it and reading your message.

  • Memorable: Recipients can’t help but to remember something so unique. In most situations they will show off to others what they received. If you provide them with something that has value to them (this does not have to mean expensive for you), they will keep it.

Dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association's Response Rate Report. When the recipient opens the mailer and to see what is in there, your message will get read and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Some examples are a matchbox car, a small trash can, a coconut, a shoe and so on. There are many items that you can use to go with a play on words to create a great marketing message for you. You can also send samples of your product. People love to get samples in the mail.

Using dimensional mail is also a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use. You can tell them funny stories of people around the office using the items as an opening to get responses.

If you need help with dimensional mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: direct marketing agency, Marketing, Direct Mail, Direct Marketing

Mobile Marketing: 6 Mobile Facts You Need To Know

Posted by Summer Gould on Tue, Sep 09, 2014 @ 09:31 AM

San Diego Mobile

You have heard over and over again about making sure you are ready for mobile users. Yet, you still have a website that is not using responsive design and you are losing potential customers. You need to know the mobile facts. Check these out.

6 Facts About Mobile:

  1. 45 percent of users between 18 and 29 use mobile search daily (Icebreaker Consulting)

  2. 31 percent of mobile Internet users mostly go online using cell phones (Pew 2012)

  3. Of mobile searches, 40 percent occur on tablets and 60 percent on smartphones (Icebreaker Consulting)

  4. 81 percent of people prefer mobile for its convenience and speed (Vocus Blog)

  5. 40 percent will click another mobile result if a site’s not mobile friendly (Icebreaker Consulting)

  6. 46 percent of mobile users say they are unlikely to return to a website they had trouble accessing from their phone (Gomez)

These facts should illustrate the need to create mobile friendly websites as well as landing pages. Don’t allow users to choose your competition just because they have a site that is ready for mobile devices. If these facts are not enough for you, try these. A recent Google survey of mobile users found that 72 percent say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs.

 

Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site. The time is now! Get your website and landing pages mobile friendly. Responsive design is the best way to accomplish this. It allows for the resizing of your content based on the size of the screen of the device using it. From PC, to tablet, to phone, your website will look great on all of them.

If you need help call us in San Diego at 619-448-6111. We are glad to help!

Topics: Marketing, Mobile, Mobile Marketing

Unique Direct Mail Marketing That Gets Results – 3D Glasses

Posted by Summer Gould on Wed, Sep 03, 2014 @ 09:35 AM

San Diego Direct Mail

As we told you with the post on Pop Up Mailers, direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the “let’s look at this” pile. You can reach that pile as long as you provide them with something intriguing. What you really want once you are in this pile, is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with 3D Glass Mailers:

  • Catch Attention Quick: With 3D Glasses your mail piece is interactive and fun. In a focus group, all potential recipients said they would put on the glasses and read the piece.

  • Spread the Word: Not only do your recipients read and enjoy your piece, but then they save the direct mail piece and show it to family, friends or associates.

  • Have Fun: Create a fun experience for your recipients. Use cartoons, games or other fun themes to show them what a great company you are as well as how you can help them. Remember, it’s all about them.

  • Get Creative: Think of ways to create great 3D experiences and maybe make it into a series. Get recipients looking forward to the next instalment and continue to drive interest in your company.

When the recipient opens the mailer and puts on the 3D glasses to read your message, you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Why not make the 3D something useful so that they keep it around for a long time. You can also incorporate the 3D into your emails and landing pages as well to continue to generate interest.

Using 3D can also be a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use. You can tell them funny stories of people around the office using the glasses as an opening to get responses.

If you need help with pop up mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: direct marketing agency, Direct Mail, Direct Marketing

How Can Your Social Media Marketing Go Wrong?

Posted by Summer Gould on Wed, Aug 27, 2014 @ 03:36 PM

San Diego Social Media Marketing

Oh let us count the ways that social media marketing has gone wrong! Ok, we really won’t do that because there are just too many. In the social media sphere there are a few things to keep in mind in order to stay away from some really big mistakes. You can’t mitigate all the possibilities, but we can provide you with ways to avoid some of them.

Here are 5 tips to keep your social media marketing on track:

  • Disasters: Do not try to use a disaster to promote your product or service as this is guaranteed to get people angry. It is OK to acknowledge the event and hope that everyone is safe, or even help with fundraising, but this is not an opportunity to sell your services. Honestly trying to help people is a great way to humanize your brand, but you can’t have an alternate agenda.
  • Who can post: This is very important. Be very specific and clear with the people who are authorized to post for your company and let them know what your expectations are. Think carefully about whom you let post for you and have a way to keep their personal posts separate from your account so that they do not accidentally post to the wrong account.
  • Do not use unrelated events: Look, just because a holiday is coming up, it does not mean that it is in any way relevant to your brand or messaging. Stay with the theme of your brand and do not fall into the cheesy trap that so many have. Unless it is a perfect match, just don’t do it.
  • Think about the platforms: You can’t post the same message to all of your platforms. If you do, you are going to screw up at some point. Each platform has its own requirements, the most obvious is Twitter. You only have a few characters to get your tweet out. Make sure you do not cut off your message.
  • Apologize: We all make mistakes from time to time. Admit it, apologize and get back on track. Ignoring or denying any mistake only adds fuel to the fire and can quickly get out of control. Be open, honest and heartfelt in your responses.

Social media is a fast moving target. You need to stay up with it and make sure you are a part of the conversations. Don’t let the errors scare you away. There are more positive interactions that come from social media than negative ones. With true and authentic engagement, you can create a great social media presence for your company. Don’t be a robot; provide your brand with humanity. That is what people are looking for on social media.

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org.
We are glad to help!

Topics: Marketing, Social Media, Social Media Marketing

Unique Direct Mail Marketing That Gets Results – Pop Ups

Posted by Summer Gould on Wed, Aug 20, 2014 @ 11:27 AM

San Diego Direct Mail

Since direct mail has been around for a long time, most people know what to expect when they check their mail box. There will be some postcards, envelopes and self-mailers along with magazines. As they sort through the mail and see what interests them, you want to be one of the let’s look at this pile. You can reach that pile as long as you provide them with an intriguing call to action. What you really want is once you are in this pile is to get beyond the casual look and toss, you need to stand out and be remembered as well as shared with others. So, how do you do that?

Stand out with Pop Up Mailers:

  • According to a Direct Marketing Association Response Rate Report, dimensional mail averaged the highest response rate of any direct response medium, the average response rate was 2.3 percent and the highest response rates were 8.3 percent.
  • Dimensional mail such as pop up mailers, keep recipients interest longer so your marketing message sinks in and leaves a positive and long lasting impression.
  • The interactive nature of pop up mailers provides a unique experience for recipients. There is a real cool factor that drives them to share the mailer with others and therefore spread your message farther.
  • Imagine how creative you can get with a pop up. There are a ton of options or you can create your own to fit your needs.

When the recipient opens the mailer and out pops a box, or other fun shape the full sensory experience is ignited, curiosity is sparked and you are well on your way to getting that person to respond to you. This is a great type of mailer to have fun with. Why not make the pop out something useful so that they keep it around for a long time. This can also be a great way to spark conversation on social media. Ask recipients to share their stories, post photos and tell you what they think on your social media accounts. Make sure to include the links for them to use.

If you need help with pop up mailers or have questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: direct marketing agency, Direct Mail, Direct Marketing