Articles

The 10 Essentials of Successful Non-Profit Fundraising

Without a doubt, fundraising is the biggest challenge non-profit organizations face. But there are tried and true fundamentals that are essential to the success of a campaign.

How to Increase Your Response by Mailing Less

Learn how Eye/Comm provides numerous resources to refine your lists and reduce waste.

Secrets to Getting More Response From Your Mail

There are three basic elements that determine the success of a direct mail campaign: the list, the offer and the creative.

Tactics to Trim Printing and Mailing Costs

There's a reason you rarely see an 8 x 8 mail piece. It doesn't fit into most standard envelopes and requires more postage to mail.

Features of Graphic Design That Really Sell

Your creative is an essential factor in the success of your direct mail campaign.

15 Ways to Reduce Mailing and Postage Costs

A guide to efficient direct marketing.

Creating a Successful Mailing List

Who do you imagine responding to your offer? A great way to start is by studying your current customers.

Marketers Remain High On Direct Mail

Direct marketing accounted for 54.3% of all ad expenditures with marketers spending $149.3 billion on this channel.

Avoid Move Update Penalties

The Postal Service is now assessing penalties for mail that fails to comply with move update standards.